Monster High

Overview

Monster High, the iconic franchise, continues to captivate audiences with its ghoulishly glamorous characters and stories. Primarily on YouTube, they bring the world of Monster High to life through animated content. With a fang-tastic following of over 5.3 million subscribers, Monster High ranks among the top YouTube channels globally, securing a spot in the top 100% worldwide, proving its enduring popularity and ability to connect with fans of all ages.

Performance At A Glance

Monster High's monstrous fanbase is steadily growing! They're seeing about 1% growth each month, which is great for a channel of their size. Their global ranking puts them in the top 100% of all YouTube channels, which is a testament to their broad appeal. What's even more impressive is that their fans are super engaged with their content, boasting an average engagement rate of 4.24%. Their CreatorDB score is a solid 76/100, indicating a strong overall performance and a well-managed presence.

What They Create

Monster High serves up a mix of fun and spooky content, primarily focusing on animated videos and shorts on YouTube. They also sprinkle in some Instagram posts and reels to connect with their audience on different platforms. Recently, they've been dropping content like "🎶 Monster High Friendship Remix | Monster High," a catchy music video, and "❄️ Snow Day Scares & Yeti Magic | Monster High," a fun adventure featuring their favorite monster pals. What makes their content stand out is the vibrant animation, relatable characters, and positive messages about friendship and acceptance.

Why They're Great & Where They Can Grow

Monster High excels at creating engaging animated content that resonates with its core audience. Their use of music and relatable scenarios in their videos is a major strength, and their consistent posting schedule keeps fans coming back for more. An exciting opportunity for them could be to explore more interactive content, like Q&As with the voice actors or behind-the-scenes looks at the animation process. They could also leverage TikTok to reach a wider audience with shorter, more trend-driven content.

Bottom Line

For brands looking to connect with a young, engaged audience, Monster High is a fantastic partner. Their strong engagement rate and positive brand image make them a great choice. For Monster High, doubling down on interactive content and exploring new platforms like TikTok could help them reach even greater heights!