Фабрика новин

Overview

Фабрика новин (Fabryka Novyn), or "News Factory" in Ukrainian, is a major voice in Ukrainian news and politics commentary, commanding a substantial audience of over 4.3 million followers across YouTube and Instagram. While their primary focus is YouTube, where they've built a strong presence with in-depth videos, they also utilize Instagram to connect with their audience. Their content offers a Ukrainian perspective on current events, and their influence has earned them a place among the top content creators in their country, ranking at #57 in Ukraine and #13 for Ukrainian-language channels.

Performance At A Glance

Although Фабрика новин's follower count has remained relatively stable recently, their massive reach speaks volumes about their established presence. They currently rank in the top 8% of all YouTube channels globally, showing they've built a solid audience. What's truly impressive is their incredible average engagement rate of 28.18%! That means their fans are super engaged with their content, actively liking, commenting, and sharing. This high level of engagement is also reflected in their strong CreatorDB score of 92/100, indicating consistently high-quality and impactful content.

What They Create

Фабрика новин primarily creates videos focused on news and political analysis, often tackling hot-button issues and providing insights into current events from a Ukrainian perspective. They produce a high volume of content, with over 600 videos on YouTube alone. While they post less frequently on Instagram, they use the platform to share both posts and reels.

Looking at recent videos, titles like "Трамп ПЕРЕЙШОВ НА БІК УКРАЇНИ (Trump SWITCHED TO UKRAINE'S SIDE)" and "ЗЕЛЕНСЬКИЙ ПІДПИШЕ УГОДУ (Zelensky Will Sign the Agreement)" show they aren't afraid to tackle controversial topics and generate discussion. The video about Trump gained over 3,000 views and a solid engagement rate, proving that these attention-grabbing headlines can draw in an audience. Their content stands out due to its timeliness, its focus on Ukrainian interests, and its willingness to delve into complex political situations.

Why They're Great & Where They Can Grow

Фабрика новин excels at:

• Reaching a large Ukrainian-speaking audience: Their channel is a go-to source for many seeking Ukrainian perspectives on global news.
• Driving High Engagement: Their content clearly resonates with their audience, leading to impressive engagement rates.
• Producing Timely Content: They address current events quickly and directly.

Exciting opportunities for growth could include:

• Experimenting with different video formats: Exploring shorter, more digestible formats like YouTube Shorts could attract new viewers.
• Collaborating with other Ukrainian creators: Cross-promotion can expand their reach and introduce them to new audiences.

Bottom Line

For brands looking to connect with a highly engaged Ukrainian audience interested in news and politics, Фабрика новин is a valuable partner. For the creator themselves, focusing on optimizing video titles and thumbnails for search, while continuing to provide insightful commentary, could help boost views and expand their reach.