Shaaanxo

Overview

Shaaanxo, a verified creator hailing from New Zealand, is your go-to for all things beauty, makeup, and lifestyle! With a strong presence on YouTube, she delights her 3 million+ followers with tutorials, reviews, and vlogs that bring a touch of Kiwi charm to the global stage. Though ranked around #408,331 globally, Shaaanxo's dedication to her niche makes her a standout voice in the Howto & Style world. She doesn't just show you how to do makeup; she makes you feel like you're getting ready with a friend!

Performance At A Glance

Shaaanxo's audience is massive, but her growth has been stagnant, with a 0% increase in followers over the last month. Globally, she sits in the top 92% of all creators, and within New Zealand, she's in the top 95%. Her fans are super engaged with her content, boasting an average engagement rate of 5.76%, meaning a good chunk of her audience is consistently liking and commenting. Her CreatorDB score is 63/100, suggesting there's room for improvement in optimizing her content strategy.

What They Create

Shaaanxo's content is a vibrant mix of YouTube videos, Shorts, and TikToks, with the long-form content on YouTube being her bread and butter. She specializes in Howto & Style, specifically focusing on beauty and makeup. Her videos range from fun "Winning Wheel Chooses My Makeup" challenges (which scored a solid 9,073 views and an impressive 8.97% engagement rate) to detailed reviews like the "FLOWER KNOWS SWEETIE BEAR COLLECTION" (11,640 views). What makes her content stand out is her relatable personality and honest opinions. She's not just selling products; she's sharing her genuine experiences and helping her audience make informed decisions.

Why They're Great & Where They Can Grow

Shaaanxo's strengths lie in her authentic personality, her expertise in makeup and beauty, and her consistent posting schedule. She's built a loyal following by being herself and providing valuable content. An exciting opportunity for her would be to explore more collaborative content with other beauty creators, cross-promoting each other's channels to tap into new audiences. She could also experiment with more interactive content formats, like live Q&A sessions or makeup tutorials, to further boost engagement.

Bottom Line

For brands, Shaaanxo offers a direct line to a highly engaged audience passionate about beauty and makeup. For Shaaanxo herself, focusing on collaborations and interactive content could be the key to reigniting growth and elevating her CreatorDB score.