David Laid

Overview

David Laid isn't just another fitness influencer; he's a powerhouse who's built a massive following on Instagram, where he reigns supreme. With over 8 million followers, he’s carved out a niche blending fitness, humor, and a captivating personal brand. Although his global ranking is #89,451, his engaging content and unique style keep fans coming back for more. David’s content hits the sweet spot, appealing to fitness enthusiasts and those who enjoy a good laugh.

Performance At A Glance

David's audience is huge, and although his 7-day growth has dipped slightly, he's still growing at a solid pace, gaining 1.34% in the last 30 days and almost 4% over the last 90. While his global and country rankings place him in the top 100% of creators, his real strength lies in engagement. His fans are super engaged with his content, boasting an average engagement rate of 7.00%! This is a fantastic number, showing that his audience genuinely connects with what he puts out. His CreatorDB score of 91/100 reflects his overall strong performance across various metrics, indicating he's doing a lot right.

What They Create

David's content is a mix of fitness inspiration, comedic sketches, and glimpses into his life through vlogs. He's active on both YouTube and Instagram, using a variety of formats like videos, shorts, and posts. A recent highlight is his video "STEM CELLS," which racked up nearly a million views and 45,000 likes. Another popular video is "Training To Failure" which had over 800,000 views. What makes David stand out is his ability to blend serious fitness content with relatable humor and a touch of vulnerability, creating a unique and engaging experience for his audience. He clearly has a knack for knowing what his audience wants to see!

Why They're Great & Where They Can Grow

David excels at creating highly engaging content, building a strong personal brand, and consistently delivering to his audience. He's clearly tapped into a winning formula. Opportunities for growth could include more collaborations with other creators in the fitness and comedy spaces. Exploring longer-form content, such as a mini-series on his training or lifestyle, might also attract new viewers and further deepen his connection with his existing fanbase.

Bottom Line

David Laid is a valuable partner for brands looking to connect with a highly engaged and diverse audience interested in fitness, lifestyle, and humor. For David, experimenting with new content formats and strategic collaborations could be the key to unlocking even greater growth and solidifying his position as a top creator.