The Late Show with Stephen Colbert

Overview

Stephen Colbert and "The Late Show" are a powerhouse in late-night television, and their digital presence is just as impressive. With a YouTube channel boasting almost 20 million followers, they deliver their signature blend of sharp wit, insightful interviews, and hilarious commentary to a massive online audience. Ranking among the top creators globally and within the US, they've successfully translated their TV show's appeal to the digital world, offering fans a daily dose of laughter and thought-provoking content.

Performance At A Glance

The Late Show with Stephen Colbert is experiencing healthy growth, adding new fans every day. They're growing at a solid clip, with over 1% growth in the last month alone. Their YouTube channel ranks among the top percentile globally, in the US, and for English-speaking content, showing just how far their reach extends. Most importantly, their fans are super engaged with their content, with an average engagement rate of over 5%. Their CreatorDB score of 91 out of 100 signals exceptional overall performance and a strong, thriving presence.

What They Create

The Late Show's content is a mix of everything that makes the show great: celebrity interviews, comedic sketches, and Stephen's signature "Meanwhile..." segment. They primarily focus on longer-form YouTube videos, but they also experiment with shorts, Instagram posts and reels, and even TikTok videos. A recent highlight is "Meanwhile..Tasting The Anchovy Donut | Beast Money Problems | Bear Bandit | A Staten Island Bathroom," which racked up over 450,000 views with its quirky humor. What makes their content stand out is the combination of topical humor, celebrity access, and Stephen Colbert's undeniable charisma.

Why They're Great & Where They Can Grow

The Late Show team excels at several things. They are masters of adapting TV content for digital consumption, creating engaging snippets and highlights that stand on their own. They also leverage celebrity appearances effectively, drawing in viewers with recognizable faces. Lastly, their topical humor keeps them relevant and in the conversation. An exciting opportunity for them could be to expand their use of YouTube Shorts and TikTok, creating even more shareable, bite-sized content that reaches younger audiences.

Bottom Line

For brands looking to partner with a well-established, highly engaging platform, The Late Show with Stephen Colbert is a no-brainer. For the Late Show team, continuing to experiment with short-form content and interactive elements could unlock even greater potential.