Overview

Nick DiGiovanni isn't just another chef; he's a culinary storyteller captivating millions! He's built a massive following of over 48 million across YouTube, Instagram, and TikTok, making him a true force in the online food world. Nick shines brightest on YouTube, where he crafts engaging content that blends cooking skills, creative challenges, and a dash of celebrity fun. Ranking in the top 100% of all creators globally (at #6,882), Nick has carved out a unique space for himself, proving that cooking can be both educational and wildly entertaining.

Performance At A Glance

Nick’s audience is not only huge, but it’s also growing fast! He's experiencing a healthy growth rate, with a solid 2.52% boost in followers over the last 30 days. His fans are super engaged with his content, too, with an impressive average engagement rate of 7.80%. That means people aren't just watching, they're liking, commenting, and sharing! Globally, he's in the top tier of content creators, and his CreatorDB score of 91/100 shows he's doing a fantastic job of connecting with his audience and creating quality content.

What They Create

Nick serves up a delicious mix of content, primarily focused on cooking, challenges, and a little celebrity sparkle. You'll find him creating everything from quick YouTube Shorts to longer, more in-depth videos. He's mastered the art of short-form content, with Shorts being a major driver of his views.

Some recent hits include "I Broke Every Food World Record," a short that racked up over 26 million views, and "I Raised A Chicken," which captivated viewers with over 11 million views. These Shorts showcase his ability to grab attention and deliver entertaining content in a bite-sized format. He also does longer-form content, like trying snacks from other countries, showing how he can engage his audience with different styles of videos.

Why They're Great & Where They Can Grow

Nick excels at creating content that's both informative and fun. He's a master of collaboration, frequently teaming up with other creators, which helps him reach new audiences. His focus on trending food topics and challenges keeps his content fresh and relevant.

Looking ahead, Nick could explore even more interactive content, like live cooking streams or Q&A sessions. He could also leverage his platform to promote sustainable food practices and responsible eating.

Bottom Line

For brands, Nick DiGiovanni is a fantastic partner. His high engagement rate and massive reach make him a powerful influencer. For Nick, continuing to experiment with new formats and collaborations will keep his audience engaged and his growth trajectory strong.