Overview

Hoje em Dia is a vibrant Brazilian creator making waves across YouTube, Instagram, and TikTok, with YouTube being their main stage. Think of them as your go-to source for a mix of news, entertainment, and a peek into the lives of interesting people! With a dedicated following of nearly 6 million (5,951,325 to be exact!), they've built a strong connection with their audience. While they're already making a splash, ranking in the top 96% globally, the potential for even greater reach is definitely there!

Performance At A Glance

Hoje em Dia is on the upswing! They're growing at a steady pace, with a 1.59% increase in followers in the last 30 days, and that growth is consistent over the last 90 days too. Their fans are super engaged with their content, boasting an average engagement rate of 2.34%, which is pretty solid. They're doing well in their home country, Brazil, ranking in the top 93%, and their CreatorDB score of 68/100 shows they're building a solid foundation – think of it as a B- grade, indicating room for improvement but already a strong performance.

What They Create

Hoje em Dia serves up a diverse mix of content, primarily focusing on People & Blogs, with a touch of Blogger and Media & Entertainment vibes. They're all about videos and Shorts, with a massive library of 560 YouTube videos and 204 YouTube Shorts, plus a few TikTok experiments. Looking at recent content, their Shorts covering the reality show "A Fazenda" are grabbing attention. For instance, "Bate-papo com eliminado: Mesquita fala sobre sua relação com Duda #AFazenda #HojeEmDia #Shorts" garnered over 9,500 views and a solid engagement rate of 3.69%, showing their audience is interested in behind-the-scenes commentary. Their content stands out by blending current events with celebrity interviews and reality TV coverage.

Why They're Great & Where They Can Grow

Hoje em Dia excels at creating timely content that taps into popular culture, especially their coverage of "A Fazenda" which resonates strongly with their audience. Their consistent output and use of the Shorts format keep them visible and engaging. An exciting opportunity could be expanding their TikTok presence. While they only have a few videos there, the platform's format could be a natural fit for their short-form content. More experimentation with TikTok, perhaps repurposing some of their successful YouTube Shorts, could be a smart move.

Bottom Line

For brands looking to connect with a broad Brazilian audience interested in entertainment and current events, Hoje em Dia is a solid partner. For Hoje em Dia themselves, focusing on optimizing their SEO with targeted keywords related to their content and expanding their presence on TikTok could help them reach an even wider audience and boost their already impressive growth.