Chills

Overview

Chills is your go-to creator for a dose of the spooky and unexplained! With a YouTube channel boasting over 7 million followers, they deliver thrilling content that keeps viewers on the edge of their seats. From compilations of eerie events to unexplained phenomena, Chills has carved out a unique niche in the entertainment world. While their global ranking sits at #63,818, their captivating storytelling keeps fans coming back for more.

Performance At A Glance

Chills has built an impressive following, but recent growth has seen a slight dip, with a -0.18% decrease over the last 30 days. While this might seem concerning, it's crucial to consider the sheer size of their audience. Their average engagement rate is a solid 3.68%, showing that their fans are super engaged with the content they're putting out. Their CreatorDB score of 82/100 signals that they're doing a lot right, indicating a strong overall presence and content strategy.

What They Create

Chills primarily focuses on creating compilation-style videos for YouTube, delving into the realms of horror, entertainment, and the bizarre. They're also experimenting with YouTube Shorts and Instagram Reels to reach a wider audience. Looking at their recent content, "15 Scary Videos You Should NEVER Watch Before Bed," racked up over 52,000 views, proving the enduring appeal of their signature scary compilations. What makes their content stand out is the curated selection of genuinely unsettling clips and the suspenseful narration that keeps viewers hooked.

Why They're Great & Where They Can Grow

Chills excels at curating engaging content, crafting compelling narratives, and tapping into the ever-popular horror genre. To boost growth, they could explore collaborations with other horror creators or branch out into longer-form storytelling, such as true crime documentaries. Experimenting with more interactive content, like live Q&As or reaction videos, could also further strengthen their connection with their audience.

Bottom Line

For brands looking to reach a highly engaged audience interested in the spooky and unexplained, Chills is a fantastic partner. And for Chills themselves, focusing on consistent uploads and exploring different content formats could be the key to reigniting growth and solidifying their position as a leading voice in the online horror community.