Overview

Jamuna TV is a well-established news and politics channel broadcasting in Bengali, primarily on YouTube. With a massive following of over 30 million subscribers, they deliver news, current affairs, and TV channel content to a broad audience. Their focus on Bengali-language news positions them as a key source of information for viewers in Bangladesh and beyond. While their global ranking sits at #57,536, their strong presence within Bangladesh (ranked #97) and the Bengali-speaking community (ranked #90) underscores their regional significance.

Performance At A Glance

Jamuna TV boasts a huge audience, but their growth rate is currently moderate at around 0.67% over the last month. While there's been no growth in the last 7 days, a 2.75% increase over the past 90 days shows consistent, if not explosive, expansion. Their fans are fairly engaged, with an average engagement rate of 1.80%. Their CreatorDB score of 65/100 suggests good overall performance, but also highlights areas where they could potentially optimize their content strategy to improve. On average, their videos receive around 53,976 views.

What They Create

Jamuna TV delivers a mix of longer-form YouTube videos and shorter, snackable YouTube Shorts. They primarily focus on news and political analysis. Recent content includes segments featuring political commentators like Salahuddin and Ali Riaz discussing election-related issues. For example, a recent video featuring Ali Riaz discussing the appointment of election commissioners garnered over 191 views and a solid engagement rate of 3.14%. Their Shorts provide quick updates and soundbites, though recent performance varies, with some struggling to gain traction. The channel's strength lies in delivering up-to-date information and perspectives on current events.

Why They're Great & Where They Can Grow

Jamuna TV excels at reaching a large Bengali-speaking audience with relevant news and political commentary. Their established presence and high subscriber count are significant assets. Opportunities for growth could include experimenting with more engaging thumbnail designs for their videos and tailoring Shorts content to maximize shareability and virality. Focusing on trending topics and incorporating viewer interaction (polls, Q&As) could also boost engagement.

Bottom Line

For brands targeting the Bengali-speaking market, Jamuna TV offers unparalleled reach. For Jamuna TV, focusing on optimizing their Shorts strategy and increasing viewer interaction could unlock even greater potential for growth and engagement.