Sia

Overview

Sia is a global music icon, instantly recognizable for her powerful vocals and unique artistic vision. Primarily captivating audiences on YouTube, Sia boasts a massive following of over 39 million fans across her platforms. Her official YouTube channel serves as a hub for her music videos, live performances, and behind-the-scenes content, solidifying her place as a top-tier musician. Ranked among the top creators globally (at #14,387), Sia's influence extends worldwide, captivating listeners with her emotionally resonant songs.

Performance At A Glance

Sia's empire is built on a loyal fanbase, and while her growth is steady, it's clear she's playing the long game. With a 30-day growth rate of 0.52%, she's consistently expanding her reach. Globally, she's a top performer, and within the US, her impact is undeniable. Her fans are super engaged with her content, boasting an average engagement rate of 3.20%. Her CreatorDB score of 79/100 reflects her strong overall performance, indicating a solid foundation and plenty of potential for further growth.

What They Create

Sia's content is all about the music! She primarily shares music videos, shorts, and behind-the-scenes glimpses into her world. She leverages YouTube videos and shorts to engage her audience. Recent Shorts includes a post celebrating 18 years since her album "Some People Have Real Problems" which received over 117,000 views, showing that her audience enjoys nostalgia content. Another short, "Baby I'm right here @zayn ❤️🌇," hints at collaborations and gains traction with over 50,000 views. Sia's content stands out because it's authentic, visually creative, and deeply personal, reflecting her unique artistic identity.

Why They're Great & Where They Can Grow

Sia excels at crafting visually stunning and emotionally resonant music videos that resonate with a global audience. Her unique vocal style and songwriting abilities set her apart. She's also great at using YouTube Shorts to connect with fans on a more personal level.

To take things to the next level, Sia could explore more interactive content, like Q&A sessions or behind-the-scenes vlogs, to further deepen her connection with her fans. Partnering with other creators on collaborative music projects or challenges could also introduce her music to new audiences.

Bottom Line

For brands, Sia represents a powerful partnership opportunity, offering massive reach and high engagement. For Sia herself, experimenting with more interactive content and collaborations could unlock even greater potential for growth and fan connection. Keep making great music!