Overview

Osmosis from Elsevier is transforming how people learn about medicine and healthcare! Think of them as your friendly, digital medical school, breaking down complex topics into easy-to-understand videos and resources. They're primarily on YouTube, where they've built a massive following thanks to their clear explanations and engaging visuals. With over 4 million followers, Osmosis ranks in the top 90% of all creators globally, making them a significant voice in the world of medical education.

Performance At A Glance

Osmosis has a huge and growing audience! While their daily growth is small, they've seen a solid 2.43% jump in followers over the last 90 days, showing consistent progress. They're a major player, ranking in the top 90% of creators worldwide and in the USA. Their fans are super engaged with their content, with an average engagement rate of 2.29%. Osmosis also boasts a CreatorDB score of 89 out of 100, which means they're doing an excellent job of creating valuable and engaging content that resonates with their audience.

What They Create

Osmosis is all about education, specifically medical education! They create videos, shorts, Instagram posts and reels, and even TikToks, all focused on making complex medical information accessible. They cover a wide range of topics, from specific diseases to broader healthcare concepts. For example, one of their recent videos, "Generalized anxiety disorder (GAD) - symptoms, diagnosis, treatment, pathology" is a comprehensive breakdown of a common condition. Another recent video series highlights rare diseases in partnership with NORD (National Organization for Rare Disorders). These videos are well-produced and visually appealing, which makes learning easier and more engaging than reading a textbook! Their use of animation and visual aids is what makes their content stand out.

Why They're Great & Where They Can Grow

Osmosis excels at simplifying complex medical information, creating visually appealing content, and building trust with their audience. They're already doing a fantastic job, but they could explore more interactive content like Q&A sessions or live streams to further engage their community. Collaborating with other healthcare professionals or patient advocates could also bring fresh perspectives and expand their reach.

Bottom Line

For brands in the healthcare space, Osmosis offers a unique opportunity to connect with a highly engaged and informed audience. Osmosis can continue to level up their game by diversifying their content formats and exploring more interactive elements to foster an even stronger community.