A&E

Overview

A&E, the powerhouse TV network, has carved out a significant space for itself online! With nearly 15 million followers across YouTube, Instagram, and TikTok, A&E brings their signature brand of entertainment, reality TV, and documentary content to a massive digital audience. While their content spans a broad range of topics, from crime and investigation to lifestyle and culture, they consistently deliver engaging clips and full episodes that keep viewers coming back for more. Currently, A&E ranks in the top 100% of creators globally, holding strong at #110,229 worldwide.

Performance At A Glance

A&E boasts a huge audience, but their growth is currently steady rather than explosive. They're growing at around 0.05% per month, a solid pace for such a large channel. Globally and within the US, they rank in the top 100% of creators, showing their broad reach. Their fans are pretty engaged with their content, with an average engagement rate of 2.36%. CreatorDB gives them a score of 71/100, indicating a strong overall presence and performance, but also highlighting room for optimization.

What They Create

A&E's content is a mix of full-length YouTube videos, shorter YouTube Shorts, and TikTok clips, often highlighting memorable moments from their popular shows. They specialize in entertainment clips, web series, reality television, documentaries, and even touch on news and cultural topics. Looking at recent content, "Live PD: Police Patrol – RV Traffic Stop Leads to K9 Alert and Marijuana Discovery" is a prime example of their popular crime-related content, while "Hoarders: The Most Extreme Longterm Hoards Compilation (Part 2)" taps into the fascination with extreme lifestyles. What makes A&E's content so compelling is its real-life drama and the insight it provides into diverse aspects of society.

Why They're Great & Where They Can Grow

A&E excels at leveraging their established brand recognition, consistently producing high-quality content, and tapping into popular genres like true crime and reality TV. They also do a great job of repurposing content from their TV shows for online consumption. An exciting opportunity for A&E could be exploring more interactive content, like Q&As with show personalities or behind-the-scenes glimpses. They could also experiment more with short-form content on TikTok to reach a younger audience.

Bottom Line

For brands looking to partner with a well-established entertainment brand, A&E offers access to a massive and engaged audience. For A&E, focusing on optimizing their SEO strategy with more targeted keywords and engaging with their audience in the comments could further boost their online presence.