Luisa | Designer & Upcycler ♻️

Overview

Meet Luisa, a seriously talented designer and upcycler who's turning old into gold – literally! With over 4.5 million followers, mostly on TikTok, Luisa is making waves in the DIY and fashion world, all while speaking Spanish. Ranked within the top 99% of creators globally, in the US, and among Spanish-speaking creators, she's inspiring a huge audience to rethink their wardrobes and get creative with upcycling. Her passion for sustainable fashion shines through, making her a refreshing voice in the online space.

Performance At A Glance

Luisa's got a massive following and is steadily growing, adding around 0.37% more fans each month. While her 7-day growth is a bit slower, her 90-day growth shows a healthy upward trend. Globally and within the US and Spanish-speaking creator communities, she's performing in the top 1%, which is amazing! Her fans are super engaged with her content, too, averaging a solid 2.96% engagement rate. CreatorDB gives her a score of 60/100, suggesting there's room to further optimize her content strategy and engagement tactics.

What They Create

Luisa's content is all about breathing new life into old clothes, with a strong focus on upcycling fashion and DIY projects. She primarily creates short-form videos across TikTok, YouTube Shorts, and Instagram Reels. A recent highlight is her video, "Some people say this is a waste of good jeans 👖😕," which sparked a conversation and saw a high engagement rate of 5.28%. Another popular video shows her transforming cowboy jeans into a unique bag, demonstrating her creative flair and upcycling skills. What makes Luisa's content stand out is her ability to make upcycling accessible and fun, inspiring viewers to try it themselves. She also effectively uses both English and Spanish in her titles, expanding her reach.

Why They're Great & Where They Can Grow

Luisa excels at:

• Creative Upcycling: Her innovative designs and transformations are captivating.
• Engaging Storytelling: She often incorporates personal anecdotes and relatable scenarios.
• Bilingual Content: Using both Spanish and English broadens her appeal.

Exciting opportunities for Luisa could include:

• Collaborations with Brands: Partnering with sustainable fashion or DIY brands would be a natural fit.
• Expanding YouTube Content: Developing longer-form YouTube tutorials could attract a dedicated audience.

Bottom Line

Luisa is a fantastic creator with a strong brand and engaged audience. For brands looking to connect with a passionate, eco-conscious audience, she's an ideal partner. To further level up her game, Luisa could explore deeper collaborations and expand her content formats on YouTube.