SOBOLEV

Overview

SOBOLEV is a prominent Russian-language content creator, primarily known for his YouTube channel, where he dives deep into current events, politics, and culture. With a massive following of over 6.1 million, he sparks conversations and offers his unique perspective on a wide range of topics. While ranking among the top creators globally at #54,597, and a strong presence within Russia (#1,156) and the Russian-speaking world (#1,591), SOBOLEV's voice resonates with a large and engaged audience. He's not afraid to tackle complex issues, making him a go-to source for commentary and analysis.

Performance At A Glance

SOBOLEV's audience is huge, but lately, his growth has been a bit stagnant, showing a slight decrease of -0.18% over the past month. While he maintains a top ranking globally and within his region, there's room to reignite that growth. His fans are pretty engaged, though! With an average engagement rate of 1.21%, they're actively liking and commenting on his content. CreatorDB gives him a score of 69/100, which means he's doing well, but there's definitely potential to boost that score even higher with some strategic tweaks.

What They Create

SOBOLEV primarily creates in-depth videos on YouTube, supplemented by shorter content on YouTube Shorts and Instagram posts and Reels. His content spans "People & Blogs" and "Music" categories, but he really shines when discussing "Vlog (Universal Topics)," "Opinion (News & Politics)," and "Culture and Society (News & Politics)."

Looking at his recent videos, one that really took off was "ЮРИЙ ДУДЬ, ОСТАНОВИСЬ. Пропаганда, закат Запада, глобальные угрозы XXI века и как их игнорируют" (YURI DUD, STOP. Propaganda, the decline of the West, global threats of the XXI century and how they are ignored). It racked up over 867,000 views and a 4.37% engagement rate. Another standout is his debates and discussions with figures like Alexey Arestovich, which consistently generate significant views and engagement. SOBOLEV's content stands out because he isn't afraid to tackle controversial subjects and engages in thoughtful, often provocative, discussions.

Why They're Great & Where They Can Grow

SOBOLEV excels at:

• Thought-provoking analysis: He offers informed perspectives on complex issues.
• Engaging discussions: His conversations with guests are dynamic and attract attention.
• Consistent content: He maintains a regular posting schedule.

An exciting opportunity would be to experiment more with YouTube Shorts and Instagram Reels to reach a wider audience and boost his overall engagement rate. He could also explore collaborations with creators outside of the typical news/politics sphere to tap into new audiences.

Bottom Line

For brands, SOBOLEV offers access to a large, engaged Russian-speaking audience interested in news, politics, and culture. For SOBOLEV, focusing on diversifying content formats and exploring new collaboration opportunities could be the key to reigniting growth and solidifying his position as a leading voice in the online landscape.