Honiro

Overview

Honiro is a verified music and entertainment creator, primarily known for their YouTube presence. With over 1.4 million followers, Honiro brings a blend of hip-hop music and engaging content to their audience. While based in Italy and creating content in English, their reach extends globally, positioning them within the top 97% of creators worldwide. They operate as a record label, showcasing various artists and their music.

Performance At A Glance

Honiro boasts a substantial following, but their growth has seen a slight dip recently, experiencing a negative 0.02% growth rate over the last 30 days. Globally, they rank in the top 97% of creators, and within Italy, they're in the top 98%. Their audience engagement averages around 1.27%, meaning their fans are pretty active in liking and commenting on their content. CreatorDB gives them a score of 62 out of 100, indicating they have a solid foundation but definitely room to optimize their strategy.

What They Create

Honiro's content is a mix of music videos, shorts, and Instagram posts & reels, with a heavy focus on hip-hop music. They've published over 400 YouTube videos and 163 Shorts, plus a smaller collection of Instagram content. A recent popular video is "Cinnamon - I'm Not a Monster (Lyric Video)," which gives a visual representation of the song's lyrics. Another example would be "Gallagher is out now with Drugrixh Mixtape Vol 1!", a short and punchy piece of content to promote the mixtape. Their content stands out because it is professionally produced music videos and snippets, featuring diverse artists under the Honiro label.

Why They're Great & Where They Can Grow

Honiro excels at curating and promoting hip-hop music and artists, creating high-quality music videos, and using YouTube Shorts for quick, engaging content. An exciting opportunity for them could be to leverage more behind-the-scenes content, showing the process of creating music and managing the record label. They could also experiment with collaborations with other music creators and influencers to reach new audiences.

Bottom Line

For brands looking to tap into the hip-hop scene, Honiro is a solid partner with a large reach. For Honiro, focusing on consistent content posting and experimenting with interactive formats like Q&As or live streams could help boost engagement and reverse the recent follower decline.