AURORA

Overview

AURORA, a verified creator with a captivating presence across YouTube, Instagram, and TikTok, is making waves with her unique blend of music and personality. Primarily known for her YouTube channel, where she shares music videos and engaging shorts, AURORA has amassed a devoted following of over 16.5 million fans. Ranked among the top creators globally, nationally (in GBR), and within the English-speaking world, AURORA's creative vision and authentic voice resonate deeply with her audience. Her channel offers a glimpse into her world, from live performances to behind-the-scenes moments.

Performance At A Glance

AURORA boasts a massive audience of over 16.5 million followers, showcasing her widespread appeal. While her growth rate is currently modest, with a 0.06% increase over the last 30 days and -0.01% over the last 7 days, her 90-day growth of 1.49% indicates a steady climb. She's ranked in the top percentage of creators globally (#31,055), in her country (#318), and among English-language creators (#14,222). Her fans are super engaged with her content, averaging a solid 6.25% engagement rate. Her CreatorDB score of 79/100 reflects her strong overall performance and influence in the digital space.

What They Create

AURORA's content primarily revolves around music, featuring official music videos, captivating performances, and glimpses into her life. She uses a mix of YouTube videos and Shorts, along with Instagram posts and Reels, and TikTok videos to connect with her audience. A recent short, "Thank you for showing up in my world, and for allowing me into yours x," garnered impressive engagement with a 9.98% rate, showcasing her ability to connect emotionally with her followers. Another popular short, "1 year since A Rock Somewhere x The Seed. An honour to work with Jacob Collier & Greenpeace," highlights her collaborations and commitment to environmental causes. AURORA stands out with her ethereal aesthetic, genuine personality, and powerful vocals.

Why They're Great & Where They Can Grow

AURORA excels at creating visually stunning and emotionally resonant content. Her music videos are high-quality productions, and her Shorts offer intimate glimpses into her world. She's also great at leveraging collaborations to reach new audiences. An exciting opportunity for AURORA would be to explore more interactive content formats, such as Q&A sessions or behind-the-scenes live streams, to further deepen her connection with fans. Collaborating with creators outside of music could also expose her to entirely new audience segments.

Bottom Line

For brands seeking an authentic and influential partner, AURORA offers access to a highly engaged audience. For AURORA herself, continuing to experiment with new content formats and collaborations can help maintain momentum and unlock further growth.