Overview

Born2Kill, or B2K as his fans affectionately call him, is a major player in the mobile gaming world! This Italian-based, English-speaking creator has carved out a massive following on YouTube, amassing over 10.6 million subscribers with his high-octane gameplay and engaging personality. While ranking in the Top 100% globally (at #91,386), it's his captivating shorts that really bring the energy of games like Free Fire to life. B2K isn't just playing games; he's building a community around the thrill of victory!

Performance At A Glance

B2K boasts a massive following, but recently has experienced a slight dip in growth. While showing near-zero growth in the past week, the 90-day growth rate of 0.94% suggests a longer term upward trend. His global ranking places him in the top percentile of content creators, and his fans are super engaged with an average engagement rate of 8.38% - that's impressive! He also pulls in an average of over a million views per video. Their CreatorDB score of 92/100 showcases just how impactful and consistent their content is.

What They Create

B2K's bread and butter is gaming content, specifically focusing on Battle Royale style games. He's heavily invested in YouTube, utilizing both long-form videos and, more recently, YouTube Shorts. He also has a presence on Instagram, sharing both posts and reels. A recent popular short, "[B2K #Shorts] You should try this out AYN Thor is insane @AYN #ff," garnered over 672,000 views, showing off his ability to create buzz around new games and even collaborate with other brands, in this case, gaming device maker AYN. His content stands out because of its fast-paced editing, skillful gameplay highlights, and his obvious passion for gaming.

Why They're Great & Where They Can Grow

B2K excels at creating short, digestible content that is highly engaging. His focus on popular mobile games like Free Fire is a winning strategy. He also does a great job of using relevant hashtags to increase visibility. An exciting opportunity for B2K could be exploring more collaborations with other gamers or brands, further expanding his reach. Also, while he has a large following on Youtube, he could explore ways to translate that audience to his Instagram account.

Bottom Line

For brands looking to tap into the mobile gaming market, B2K is a fantastic partner. For B2K, focusing on consistent uploads and diversifying content formats (like incorporating more tutorials or challenges) could help boost growth and solidify his position as a top gaming creator.