7clouds

Overview

7clouds is a major player in the online music scene, curating and sharing lyrical masterpieces with a massive global audience. Think of them as your go-to source for discovering and singing along to the hottest tracks. With a staggering 38.5 million followers and a strong presence on YouTube, Instagram, and TikTok, 7clouds ranks among the top 99% of creators worldwide, holding the #42 spot in the Philippines. They've carved a niche for themselves by delivering a steady stream of music-focused content, primarily on YouTube.

Performance At A Glance

7clouds boasts a colossal audience that's still on the rise! They're currently growing at a rate of 0.54% per month, which is impressive given their already huge following. Their engaged fanbase helps them rank in the top 99% of English-speaking channels. Their fans are super engaged with their content, resulting in an average engagement rate of 2.37%. CreatorDB gives them a score of 59/100, showing there's room to optimize their strategy even further.

What They Create

7clouds is all about the music! They primarily create lyric videos, sharing the words to popular songs so you can sing along. They're most active on YouTube, but also dabble in Instagram posts and reels, plus TikTok videos. A recent example is their video for Ice Spice's "Big Guy (Lyrics)," which racked up over 680,000 views. Another popular upload is SIENNA SPIRO’s “Die On This Hill (Lyrics)” with nearly a million views. Their simple, clean aesthetic and focus on trending music makes their content easily accessible and perfect for sharing.

Why They're Great & Where They Can Grow

7clouds excels at consistently delivering high-quality lyric videos, tapping into popular music trends, and building a massive YouTube audience. They're also great at keeping up with new releases and artists!

An exciting opportunity would be to experiment with more interactive content, like behind-the-scenes glimpses into their music selection process or Q&A sessions with up-and-coming artists. They could also explore creating themed playlists on Spotify or Apple Music to further engage their audience beyond YouTube.

Bottom Line

Brands looking to connect with a huge, music-loving audience should definitely consider partnering with 7clouds. For 7clouds themselves, focusing on audience interaction and exploring new platforms could be the key to unlocking even greater growth.