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Overview

Meet IORI, a Japanese-speaking YouTube creator who's making waves with relatable vlog-style content and comedic challenges! With a dedicated following of over 825,000 subscribers, IORI offers a glimpse into everyday life, sprinkled with plenty of laughs. While already ranking in the top 3% of all YouTubers globally at #88,689, IORI has the potential to connect with an even wider audience.

Performance At A Glance

IORI's audience is steadily growing, with a solid 1.98% growth rate over the last 30 and 90 days. While recent 7-day growth is flat, the overall trend is positive. Globally, IORI is doing great, but has even more room to grow within Japan (ranking #1,335) and among Japanese-speaking creators (ranking #890). Their fans are super engaged with their content, boasting an average engagement rate of 1.36%. Their CreatorDB score of 98/100 shows they are doing a phenomenal job overall!

What They Create

IORI dives into the world of "People & Blogs," primarily through YouTube videos and Shorts. The content often revolves around family dynamics and relatable situations, using humor to connect with viewers. Recent Shorts include skits like "せっかく成功したのにまさかの末路…鬼畜すぎる😱" (Even though they succeeded, the ending was terrible... too cruel😱), which racked up over 207,000 views, showcasing IORI's ability to create viral moments. The charm of IORI's content lies in its authenticity and the ability to find humor in the everyday.

Why They're Great & Where They Can Grow

IORI excels at creating relatable and funny content that resonates with a broad audience. The consistent stream of content, particularly Shorts, is clearly driving views and engagement. The focus on family dynamics offers a unique angle. One exciting opportunity would be to explore collaborations with other Japanese-speaking YouTubers or to introduce English subtitles to tap into a global audience!

Bottom Line

For brands looking to connect with a large, engaged Japanese audience, IORI is a fantastic partner. For IORI, consider experimenting with longer-form content to build deeper connections with their audience and translating content to reach a wider international audience.