Overview

Jana Taffarel is a Brazilian content creator making waves in the How-to & Style space, particularly on YouTube. Known for her engaging personality and relatable content, Jana offers a glimpse into her life, from beauty tutorials to pregnancy updates and apartment tours. With over 8.2 million followers across platforms, she's built a strong community around her brand. While ranked in the top 99% of creators globally at #207,735, and #5,206 in Brazil, Jana's unique blend of lifestyle and beauty content makes her a standout voice.

Performance At A Glance

Jana's got a massive following, but her growth has been slightly negative recently, decreasing by 0.03% over the past month. Despite this, her fans are super engaged with her content, boasting an average engagement rate of 7.52%! That's a great sign that people are genuinely interested in what she's putting out. Her CreatorDB score is 68/100, indicating she's a solid performer with room to optimize her strategy for even greater impact.

What They Create

Jana's content is a mix of lifestyle and beauty, primarily focusing on YouTube videos and Shorts. She also dabbles in Instagram posts, Reels, and TikTok videos. Her recent content shows a great variety, from a fun "Happy Birthday" makeup challenge that got over 31,000 views, to testing out the Bruna Tavares x Coca-Cola makeup collection (almost 38,000 views!). One standout is the "WE BOUGHT AN APARTMENT IN SP - TOUR" video, which racked up over 77,000 views and a fantastic 12.63% engagement rate. Jana's content succeeds because it feels authentic and personal.

Why They're Great & Where They Can Grow

Jana excels at creating relatable and engaging content, especially when she shares personal aspects of her life. Her strong suit is her ability to connect with her audience through lifestyle and beauty content. To boost her growth, Jana could explore collaborating with other creators in the beauty and lifestyle space, or delve deeper into specific niche topics within those categories.

Bottom Line

For brands, Jana is a fantastic partner to reach a highly engaged audience, particularly in Brazil. For Jana herself, focusing on consistent posting and exploring trending topics could help revitalize growth and further solidify her position as a top creator.