Overview

Sky News Australia is a major voice in Australian news and politics, delivering content to a massive audience of over 6 million subscribers on YouTube. They're a go-to source for Aussies (and viewers around the world) looking for the latest headlines and in-depth discussions on current events. While ranking at #6,568 globally and #46 in Australia shows there's stiff competition, their established presence and consistent output solidify their place as a key player in the online news landscape.

Performance At A Glance

Sky News Australia boasts a substantial and engaged audience. They're growing steadily, with a 3.07% increase in followers over the last 90 days. While their 7-day growth is currently flat, their overall growth rate of 0.16% per month is solid. Their fans are super engaged with their content, showing an average engagement rate of 3.90% – that's pretty impressive! Plus, their CreatorDB score of 98/100 indicates they're doing almost everything right when it comes to content creation and audience management.

What They Create

Sky News Australia primarily creates videos focused on news and politics. They cover a wide range of topics, from local news and current events to global issues and economic analysis. While they primarily use long-form video, they've also experimented with YouTube Shorts. Looking at recent content, the video covering "Bondi Beach victims honoured with floral tributes turned into artwork" stands out with a solid engagement rate of 6.99%, showing the audience appreciates local, human-interest stories alongside the hard news. Their content stands out for its focus on Australian perspectives on national and international events.

Why They're Great & Where They Can Grow

Sky News Australia excels at delivering timely and relevant news content, fostering audience engagement, and maintaining a strong presence in the Australian media landscape. One exciting opportunity would be to experiment more with YouTube Shorts to capture attention and reach new audiences with bite-sized news updates. Another area could be to produce more human interest stories like the Bondi Beach tribute piece, as they appear to resonate strongly with their audience.

Bottom Line

For brands looking to partner with a prominent Australian news outlet, Sky News Australia offers access to a large and engaged audience. Sky News Australia could benefit from experimenting more with shorter-form content to reach a wider audience and highlight more human-interest stories to drive higher engagement.