izzy swan

Overview

Izzy Swan is carving out a name for himself as the go-to YouTube woodworker who's not afraid to push boundaries and upgrade traditional tools. With over 1.1 million followers, Izzy's channel is a haven for DIY enthusiasts and anyone fascinated by the art of transforming wood into something amazing. He's currently ranked in the top 3% of creators globally, a testament to his growing influence and the quality of his content.

Performance At A Glance

Izzy's audience is substantial and, while the growth rate is currently modest at around 0.09% over the last month, his impact is undeniable. He holds a strong global ranking, placing him in the top 3% of content creators worldwide and in the USA. His fans are pretty engaged, with an average engagement rate of 1.49% across his content. CreatorDB gives him a score of 51/100, suggesting there's room to further optimize his content strategy and boost his overall reach.

What They Create

Izzy's content focuses on woodworking, DIY projects, and tool reviews. He expertly blends how-to guides with a personal touch, making even complex projects feel accessible. He primarily uses YouTube videos and shorts, but also experiments with Instagram posts and reels. A recent hit video, "Is this the worlds smartest bandsaw? Did I just just make it better?" racked up over 665,000 views. It shows him tinkering with a bandsaw, which perfectly captures his inventive spirit and commitment to improving existing tools. He also posts shorter videos, like "Sniper Vision Drillpress #woodworking #tools" that offer quick tips or demonstrate new tools.

Why They're Great & Where They Can Grow

Izzy excels at creating engaging, informative content that blends woodworking skills with a creative, inventive approach. His ability to upgrade and modify existing tools is a major draw. He also does a good job of using short-form content to promote his videos. One exciting opportunity could be to collaborate with other creators in the DIY or engineering space. Another area to explore would be dedicated "beginner" woodworking series to bring in a new audience segment.

Bottom Line

For brands in the tool or woodworking industry, Izzy Swan is a fantastic partner to reach a highly engaged audience. For Izzy, focusing on consistency in posting and exploring new content formats could further boost his growth and engagement.