Refika'nın Mutfağı

Overview

Refika'nın Mutfağı is your go-to online kitchen for delicious Turkish recipes and clever cooking tips! With a whopping 4.3 million followers on YouTube, Refika is a trusted voice in the Turkish culinary scene. She's more than just a chef; she's a teacher, an entertainer, and even an advocate for mindful eating and reducing food waste. While ranking among the top 1% of creators globally and in Turkey, Refika brings a unique blend of traditional flavors and modern techniques to her audience.

Performance At A Glance

Refika'nın Mutfağı is seeing solid growth, adding around 0.80% to her following each month. Her fans are super engaged with her content, clocking in an average engagement rate of 2.13%. She's doing incredibly well for a Turkish-language creator, holding impressive rankings both globally (#83,149) and within Turkey (#1,004). Her CreatorDB score is a stellar 98 out of 100, which means her content is high-quality and resonating strongly with viewers.

What They Create

Refika's content is a delightful mix of cooking tutorials, food entertainment, and even some environmental activism thrown in for good measure! She primarily creates YouTube videos and Shorts, with a smaller presence on Instagram. A recent hit was her video "Viral Olan Kağıtta Dönerin Tavuk Halini Denedik Yağlı Kağıtta Döner Nasıl Yapılır? Döner Tarifi," which racked up over 700,000 views! She also tackles important topics like food waste in videos such as "Bozulmuş Yiyecekleri Sakın Atmayın! Evde Nasıl Kurtarılır ve Değerlendirilir? 🤔," showing her commitment to educating her audience beyond just recipes. What makes her content stand out is her warm personality, clear instructions, and focus on making cooking accessible and enjoyable for everyone.

Why They're Great & Where They Can Grow

Refika'nın Mutfağı excels at creating engaging and informative cooking content, fostering a strong community around her brand, and tackling relevant social issues like food waste. She's a natural in front of the camera and clearly passionate about what she does. Exciting opportunities could include collaborations with other international food creators to broaden her reach or developing a line of sustainable kitchen products aligned with her values.

Bottom Line

For brands looking for a trustworthy and engaging partner in the Turkish market, Refika'nın Mutfağı is an excellent choice. For Refika, focusing on short-form video content for platforms like Instagram Reels, and continuing to experiment with trending food challenges could help to further boost her visibility and engagement.