Yusaku Maezawa【MZ】

Overview

Yusaku Maezawa, known online as MZ, is a Japanese entrepreneur and visionary making waves on YouTube, Instagram, and TikTok. He's not your average influencer; this verified creator shares insights into his life as an investor, showcases cool cars, and even documents his travels and adventures. With over 2.6 million followers, MZ's content offers a glimpse into the life of a modern-day explorer. While his global ranking sits at #1,125,981, putting him in the top 94% of creators, there's still massive potential for growth!

Performance At A Glance

MZ's audience is substantial, but his growth has been slightly negative recently, showing a 0.00% increase over the last 7 days and a -0.06% decrease in the last 30 days. He's in the top 93% of creators in Japan and the top 94% of Japanese-language creators. What's really impressive is how engaged his fans are, boasting an average engagement rate of 1.30%! That means people are really interacting with his content. CreatorDB gives him a score of 65/100, which is solid, indicating a good foundation with room for improvement.

What They Create

MZ's content is a mix of vlogs, shorts, and posts spanning across YouTube, Instagram, and TikTok. He dives into topics like investment and trading, offering a "How-to & Style" perspective, but also shares universal "Highlights" from his life. On YouTube, his recent video "Yusaku Maezawa x Atsushi Minowa] People who are not broken cannot bring about a revolution" garnered over 168,000 views and 2,200 likes, showcasing his ability to spark conversation. He also has a series called "【偽善者】前澤友作を知る50人の証言," exploring perspectives on his persona. He uses both longer-form videos and quick, engaging Shorts to keep his audience entertained.

Why They're Great & Where They Can Grow

MZ really shines with his unique blend of business insights and personal glimpses. He's amazing at leveraging his personal brand, sparking interesting conversations, and maintaining a consistent posting schedule across platforms. One exciting opportunity could be to explore more collaborations with other Japanese creators to tap into new audiences. Another area to consider is creating more content specifically tailored to Shorts and TikTok, leveraging trending sounds and challenges to increase visibility.

Bottom Line

For brands looking for a partnership, MZ offers access to a highly engaged audience interested in investment, lifestyle, and travel. For MZ himself, focusing on consistent growth strategies and platform-specific content could significantly boost his reach and engagement.