ESPN MMA

Overview

ESPN MMA is the go-to source for all things mixed martial arts, serving up news, highlights, and expert analysis to a massive audience. As the official MMA arm of the sports giant, they bring unparalleled access and credibility to the world of UFC and beyond. With a strong presence on Instagram, where they boast over 7.3 million followers, ESPN MMA keeps fans hooked with the latest action and insights. While ranked #78,461 globally, their dominance in the MMA space is undeniable.

Performance At A Glance

ESPN MMA has a huge following, but their recent growth is a bit of a mixed bag. While they've seen a healthy 1.65% bump in followers over the last 90 days, things have slowed down recently, even dipping slightly in the last week. Their CreatorDB score of 76/100 shows they're doing a solid job overall. What's really impressive is how engaged their fans are! An average engagement rate of 2.52% is fantastic, showing that people aren't just following, they're actually interacting with the content. While their global ranking has room for improvement, their strong engagement suggests they're hitting the mark with their target audience.

What They Create

ESPN MMA dishes out a constant stream of exciting content, primarily focusing on news, highlights, and expert commentary. They use a mix of YouTube videos and shorts, along with Instagram posts and reels to keep their audience informed and entertained. A recent short featuring Derrick Lewis looking ripped ahead of UFC 324 really took off, racking up nearly 200,000 views! Another popular short showcased O’Malley's reaction to being in the UFC 324 co-main event. What makes their content work is the combination of timely updates, behind-the-scenes glimpses, and the star power of the fighters themselves.

Why They're Great & Where They Can Grow

ESPN MMA excels at delivering up-to-the-minute MMA news, leveraging their access to fighters and events. Their use of short-form video is highly effective at capturing attention and driving engagement. And the ESPN brand name lends immediate credibility. An exciting opportunity could be to explore more interactive content, like polls and Q&As with fighters, to boost engagement even further. They could also experiment with longer-form content on Instagram, like IGTV interviews, to provide more in-depth analysis.

Bottom Line

For brands looking to tap into the passionate MMA fanbase, ESPN MMA is a powerhouse partner. For ESPN MMA, focusing on consistently growing their follower count, maybe through targeted campaigns, and experimenting with interactive content can help them level up their game and solidify their position as the ultimate MMA destination.