Overview

Halsey, a powerhouse in the music world, isn't just a singer-songwriter; they're a true artist who connects with millions. With a massive following of over 48 million fans, primarily on Instagram, Halsey has built a career on authentic self-expression and genre-bending music. Ranked among the top creators globally, Halsey's influence extends far beyond just music; they're a voice for their generation, tackling important social issues and inspiring fans to embrace their individuality. Their unique blend of pop sensibilities and raw emotional honesty is what makes them stand out in a crowded industry.

Performance At A Glance

Halsey's got a huge fanbase, and even though their growth has slowed a bit recently (a tiny dip of -0.02% over the past week), they’re still expanding their reach, growing by 0.36% over the last month. Globally, they rank within the top percentage of creators, holding a spot around #17,825. What's truly impressive is how engaged their fans are! With an average engagement rate of 5.08%, it's clear people aren't just passively following; they're actively interacting with Halsey's content. Their CreatorDB score of 87/100 signals that they are a top-tier creator, showing a strong overall performance across various metrics.

What They Create

Halsey's content is a mix of music, style, and glimpses into their life, spread across YouTube, Instagram, and TikTok. They create everything from official music videos and concert footage on YouTube to behind-the-scenes looks and stylish posts on Instagram. Recently, their music video for "Gasoline" has been blowing up with over 5 million views! But it's not just about the music; their "Badlands (2025 Teaser)" generated a whopping 8.11% engagement rate, proving that fans are seriously excited for what's coming next. Halsey's content stands out because it's always visually stunning and deeply personal, reflecting their unique artistic vision.

Why They're Great & Where They Can Grow

Halsey excels at creating visually captivating content, connecting with fans on a personal level, and consistently delivering high-quality music and videos. One exciting opportunity would be to lean even more into interactive content, like Q&As or behind-the-scenes livestreams, to further deepen the connection with their fanbase. Exploring more short-form content on platforms like TikTok could also help boost their reach to new audiences.

Bottom Line

Halsey is a fantastic partner for brands looking to connect with a young, engaged, and socially conscious audience. For Halsey, doubling down on interactive content and exploring new platform strategies could further solidify their position as a leading voice in music and culture.