Paola Herrera

Overview

Paola Herrera is a vibrant digital creator making waves primarily on YouTube, where she boasts a following of over 4.3 million subscribers. Specializing in How-To & Style content with a unique spin on personal growth and self-love, Paola empowers her audience to build confidence and embrace their authentic selves. While her global ranking sits at #105,198, placing her in the top 100%, her influence extends far beyond numbers, resonating deeply with viewers seeking inspiration and practical advice. She sprinkles in her love for League of Legends, too, connecting with the gaming community.

Performance At A Glance

Paola's audience is huge, but her growth has been a bit slow recently, even slightly negative over the past month. However, she's still gaining followers overall! She ranks impressively among creators in Mexico, sitting at #420, placing her in the top 99% of creators in the country! Her fans are super engaged with her content, with an average engagement rate of 3.70% - that's a solid connection! Her CreatorDB score is 61 out of 100, which indicates that while she's doing well, there's room to boost her overall performance.

What They Create

Paola creates a mix of YouTube videos and Shorts, along with a smaller presence on Instagram. Her content focuses on self-esteem, setting boundaries, and personal empowerment. For example, her recent video "ASÍ SE VE LA MUJER QUE SE ELIGE (aunque le dé miedo)" (This is how the woman who chooses herself looks (even if she's scared)) garnered nearly 10,000 views and a fantastic 10% engagement rate, showing her audience connects deeply with her message of self-acceptance. Her Shorts, like "✨ ENTRENA TU AUTOESTIMA CON PROMESAS PEQUEÑAS" (Train your self-esteem with small promises), offer quick doses of inspiration. Her ability to blend personal anecdotes with actionable advice is what makes her content so compelling.

Why They're Great & Where They Can Grow

Paola excels at creating authentic and relatable content that resonates with her audience. She's also great at fostering a sense of community and providing practical tips for personal growth. One opportunity for Paola could be to explore collaborations with other creators in the self-help and lifestyle space. She could also experiment with longer-form content on Instagram to further engage her audience on that platform.

Bottom Line

Paola Herrera is a strong content creator with a loyal following. Brands looking to connect with a passionate and engaged audience interested in self-improvement should definitely consider partnering with her. For Paola, focusing on consistent uploads and exploring new content formats could help boost her growth and solidify her position as a leading voice in the self-love space.