Nora Fatehi

Overview

Nora Fatehi is a powerhouse of talent, captivating audiences worldwide with her dance moves, acting skills, and vibrant personality. A true global citizen rooted in India, she primarily shines on Instagram, where she boasts a massive following of over 51 million fans. While she's among the top-ranked creators globally, holding a rank of #32,913, it's her unique blend of artistry and entertainment that truly sets her apart. She's not just an influencer; she's a performer, a trendsetter, and a collaborator, consistently pushing creative boundaries.

Performance At A Glance

Nora's reach is undeniable, but her follower growth is currently stable. Over the last 7 days, she's seen a slight increase of 0.04%, while the last 30 and 90 days have been relatively flat. Considering her massive following, this might indicate a need to re-energize growth strategies. Her fans are super engaged, though, with an average engagement rate of 1.51% – a solid number given her scale. That means her content resonates with the people who are already following her! Her CreatorDB score of 95/100 shows she's doing a lot of things right, indicating strong content quality and audience connection.

What They Create

Nora's content is a vibrant mix of dance, music, and glimpses into her life. She's active on YouTube with both videos and Shorts, but Instagram is where she truly dominates with posts and Reels. Recently, her Shorts have been particularly strong. For example, her post teasing a collaboration with David Guetta at the Sunburn Festival generated over 125,000 views and a strong 3.67% engagement rate. Another standout is the Short, "This office is LIT 🔥 #whatdoiknow #newmusic #dancewithnora", which racked up almost 600,000 views. Her content stands out because it's dynamic, visually appealing, and always infused with her infectious energy. She seamlessly blends behind-the-scenes moments with professionally produced dance and music videos.

Why They're Great & Where They Can Grow

Nora excels at creating visually captivating content, leveraging her dance skills and vibrant personality to connect with her audience. She's also a master collaborator, teaming up with other artists to expand her reach and create exciting new content. And her ability to stay on top of trends, particularly with short-form video, keeps her content fresh and engaging. An exciting opportunity for her would be to further leverage her YouTube channel with more longer-form content, like behind-the-scenes vlogs or dance tutorials. She could also explore more interactive content, like Q&A sessions or live streams, to deepen her connection with her fans.

Bottom Line

For brands, Nora Fatehi offers a massive audience and a proven track record of creating engaging content. Her ability to connect with fans through dance and music makes her an ideal partner for campaigns targeting a young, global audience. For Nora, focusing on diversifying content formats and actively seeking opportunities to boost follower growth could take her influence to the next level.