Vietcetera

Overview

Vietcetera is a leading Vietnamese media outlet, especially prominent on YouTube, bringing insightful content to over 1.8 million followers. They're known for their in-depth explorations of business, culture, and lifestyle trends, with a focus on providing valuable knowledge and sparking meaningful conversations. While they're making waves, ranking in the top 95% of creators in Vietnam, there's still room to climb even higher!

Performance At A Glance

Vietcetera has built a substantial audience of over 1.8 million followers, and they're steadily growing! While their growth rate is currently around 0.01% week-on-week and month-on-month, their 90-day growth shows a more significant climb of 0.57%. They are ranked in the top 97% of creators globally, and also in the top 95% in Vietnam. Their fans are pretty engaged, averaging an engagement rate of 2.15% across their content. Their CreatorDB score of 58/100 suggests there's potential to further optimize their content strategy for even greater impact.

What They Create

Vietcetera offers a diverse range of content, primarily on YouTube, spanning long-form videos and engaging Shorts. They also have a presence on Instagram and TikTok, though less frequent. Their content falls into categories like "People & Blogs," "Education & Training," and "News & Media," indicating a focus on informative and thought-provoking topics. A recent video, "Nỗi sợ âm thầm của người trẻ đi làm | Gấp Gap SS2 EP1" (The silent fears of young people going to work), explores relatable struggles and has garnered a solid 3.01% engagement rate. Their Shorts, like "Gen Z là 'thế hệ trì hoãn'?" (Is Gen Z the 'procrastination generation'?), spark quick conversations and generate good interest.

Why They're Great & Where They Can Grow

Vietcetera excels at delivering high-quality, informative content that resonates with a Vietnamese audience, especially young professionals and Gen Z. They're particularly strong at sparking conversations around relevant social and career issues. They could explore more collaborations with other Vietnamese creators to reach new audiences, and experiment with more interactive content formats, like Q&As or live streams, to boost engagement.

Bottom Line

For brands looking to tap into the Vietnamese market and connect with an engaged audience interested in business, culture, and personal development, Vietcetera is a valuable partner. For Vietcetera, focusing on consistent posting across all platforms, and experimenting with more visually engaging content, could help them achieve even higher growth and engagement rates.