BLACKPINK

Overview

BLACKPINK! Need we say more? This global K-Pop phenomenon has taken the world by storm with their infectious music, stunning visuals, and undeniable charisma. Ruling the roost on YouTube, BLACKPINK boasts a staggering 209.6 million+ followers, making them a true force to be reckoned with. Currently ranked #161 globally and #27 in South Korea, they're not just a band, they're a cultural movement. Their influence extends far beyond music, shaping trends and inspiring millions across the globe.

Performance At A Glance

BLACKPINK's audience is massive and still growing! While their growth rate is a steady 0.12% monthly, their massive existing following means even small percentages translate to huge numbers of new BLINKs (their fandom name!). They hold impressive rankings globally, within South Korea, and among English-speaking creators. But the best part? Their fans are super engaged, with an average engagement rate of almost 7%! That means people aren't just passively watching, they're liking, commenting, and sharing. Their CreatorDB score of 95/100 shows just how consistently high-quality and impactful their content is. They are doing great!

What They Create

BLACKPINK's content is a vibrant mix of music videos, behind-the-scenes glimpses of their world tours, and fun, bite-sized Shorts. They are sharing content on YouTube, Instagram and TikTok. Their YouTube channel is the hub, featuring their iconic music videos, live performances, and vlogs. Take, for example, their recent Shorts promoting their 3rd MINI ALBUM [DEADLINE], which racked up over 1.5 million views and a super high 8.56% engagement rate. Or their behind-the-scenes video from their Bangkok tour stop, showcasing the energy and excitement of their global performances. Their content stands out because it's polished, professional, and perfectly captures their unique blend of fierceness and fun.

Why They're Great & Where They Can Grow

BLACKPINK excels at several things: creating high-quality music content, building a strong brand identity, and engaging with their fans on a global scale. They are also really good at repurposing content into shorts. An exciting opportunity for them could be exploring more interactive content like Q&As or live streams on YouTube and TikTok to foster even deeper connections with their fanbase. Another option would be to experiment with more diverse content formats, perhaps showcasing their individual personalities and interests even further.

Bottom Line

For brands looking to partner with a global icon, BLACKPINK is a slam dunk. Their reach and engagement are unmatched. For BLACKPINK themselves, continuing to experiment with new content formats and engage directly with fans will only solidify their position as leaders in the K-Pop and global music scene.