CNET

Overview

CNET is your go-to source for all things tech! From the latest Apple gadgets to cutting-edge home technology and future innovations, they’ve got you covered. This verified creator shines on YouTube, where they have a massive following of over 6.4 million subscribers, making them a top 99% creator globally and within the United States. They break down complex tech into easily digestible content, making them a trusted voice in the digital world.

Performance At A Glance

CNET is experiencing solid growth, adding nearly 1% to their audience in the last month alone! Their global and country rankings both place them in the top 99% of creators, showing they're a significant player in the online space. More importantly, their fans are super engaged with their content, boasting an average engagement rate of 1.50%. Their CreatorDB score of 90/100 indicates they're doing a fantastic job creating quality content that resonates with their audience.

What They Create

CNET delivers a diverse range of content, primarily focusing on the science and technology niche. You'll find everything from in-depth YouTube videos and quick YouTube Shorts to engaging posts and reels on Instagram and even some fun TikTok videos. A recent video, "Apple Charging for Health+ Service? Here Come the AI Doctors | One More Thing," garnered over 51,000 views, showing their audience is keen on their takes on the latest Apple news. They also create short-form content like "Robot Handshake Time!" which is a fun, quick look into robotics. CNET stands out by blending informative reviews with entertaining glimpses into the future of tech.

Why They're Great & Where They Can Grow

CNET excels at providing comprehensive reviews, staying on top of trending topics, and leveraging their YouTube platform for maximum impact. An exciting opportunity for them could be expanding their TikTok presence to tap into a younger demographic. Another area they could explore is deeper dives into specific tech sub-niches, creating even more targeted content for passionate communities.

Bottom Line

For brands looking to reach a tech-savvy audience, CNET is a fantastic partner. For CNET, doubling down on short-form content and exploring niche areas could further solidify their position as a leading voice in the tech world.