Fantom

Overview

Fantom is a music producer crafting instrumental gold, primarily on YouTube, with a growing presence on Instagram. Think catchy beats, royalty-free vibes, and inspiration for artists across genres. With over 128,000 followers, Fantom's channel is a go-to resource for creators seeking that perfect backing track. While ranked within the top 81% of global creators (around #2,878,615), Fantom has carved a niche delivering high-quality beats to a dedicated audience.

Performance At A Glance

Fantom's audience is solid, but growth has been relatively flat recently. While 90-day growth shows a slight increase (1.58%), the immediate 7 and 30-day growth is at 0.00%. This suggests an opportunity to reignite momentum. They rank within the top 83% of creators in the USA and the top 79% of English-speaking creators. Fantom's fans are pretty engaged, with an average engagement rate of 3.89% on their content. Their CreatorDB score of 80/100 is a testament to the quality and consistency of their output, indicating a strong foundation for future growth.

What They Create

Fantom's bread and butter is producing high-quality "type beats" – instrumental tracks inspired by popular artists and genres. You'll find everything from Hyperpop and Indie Rock to Ambient Trap and UK Garage. They mainly use YouTube videos, offering a library of 159 beats, with a smaller selection of Instagram posts (19) and Reels (12) showcasing their work. One recent standout is "[FREE] PinkPantheress x UK Garage Type Beat - 'WATERFALLS'," racking up over 5,800 views. Fantom's content stands out because it's not just about the music; it's about providing usable resources for other creators, clearly labeled and ready to inspire.

Why They're Great & Where They Can Grow

Fantom excels at consistently delivering high-quality, genre-diverse type beats. Their focus on providing free resources builds a loyal community. The strong engagement rate indicates a dedicated fanbase who appreciate the content. An exciting opportunity would be to collaborate with vocalists or other producers to create collaborative packs and expand their reach. Another avenue could be to create longer-form content, like tutorials or behind-the-scenes looks at their production process, to further engage the audience.

Bottom Line

For brands in the music tech or software space, Fantom offers a direct line to a community of aspiring artists and producers. For Fantom, focusing on collaborations and diversifying content formats could significantly boost visibility and growth.