Bearhug

Overview

Bearhug is a Thai content creator captivating audiences across YouTube, Instagram, and TikTok, with YouTube as their primary platform. With a massive following of over 5.6 million, Bearhug offers a glimpse into their world through vlogs, behind-the-scenes peeks at their company BearHouse, and collaborative content. While ranked in the top 99% globally at #323,206, their influence is particularly strong within Thailand, ranking in the top 93% at #4,309, making them a significant voice in the Thai-speaking online community.

Performance At A Glance

Despite a large following, Bearhug's growth has seen a slight dip recently, with a -0.25% decrease in the past month. However, their fans are super engaged with their content, boasting an impressive average engagement rate of 4.71%. This means that even with the growth rate decrease, their audience is actively interacting with their posts. Their CreatorDB score of 76/100 indicates strong overall performance, highlighting the quality and consistency of their content. They are ranked in the top 97% of Thai-speaking creators, at rank #6,698.

What They Create

Bearhug creates a diverse range of content, from longer YouTube videos and Shorts to Instagram posts and TikToks. Their content primarily revolves around Travel & Events, People & Blogs, and Entrepreneurship, giving fans a mix of lifestyle, business, and personal insights. A recent video, "Will Fai tolerate this problem? #SUNSU #ซันซุ #4EVE #ฝ้าย #fai4eve #fai," featuring Fai from the Thai girl group 4EVE, generated over 27,000 views and strong engagement, showcasing the power of collaboration and relatable content. Another engaging piece is "A company party for adults can't be ordinary!!! #BEARHOUSE #SUNSU #CrunchySquid #HarborLand #Party," that gives a behind-the-scenes look into their company culture. Their ability to blend personal experiences with brand collaborations makes their content unique and appealing.

Why They're Great & Where They Can Grow

Bearhug excels at creating engaging content that blends personal experiences with business insights. Their high engagement rate speaks volumes about their ability to connect with their audience. They're also great at leveraging collaborations to reach new viewers.

An exciting opportunity for Bearhug could be to experiment with more interactive content formats like Q&A sessions or live streams to further boost engagement. They could also focus on optimizing their SEO strategy to improve discoverability and combat the recent decline in growth.

Bottom Line

For brands looking to collaborate with a well-established Thai creator with a highly engaged audience, Bearhug is a solid choice. For Bearhug themselves, focusing on SEO and exploring new content formats could revitalize growth and further cement their position in the Thai content creation landscape.