Hiru TV

Overview

Hiru TV is a major media force in Sri Lanka, bringing a diverse mix of entertainment to a massive Tamil-speaking audience. With a whopping 7.2 million followers, they're a go-to source for TV show clips, celebrity interviews, and web series, primarily on their very popular YouTube channel. While their global ranking sits around #395,171, their strong country ranking (#260 in Sri Lanka) shows their deep connection with their local audience. They're a powerhouse in the Tamil-language content space.

Performance At A Glance

Hiru TV's audience is huge and still expanding! They're growing at a rate of about 4.29% monthly, which is solid. Their fans are super engaged, too, with an average engagement rate of 2.10%. This means their content is resonating with viewers. Their CreatorDB score is a fantastic 87/100, indicating strong overall performance and consistent content quality. They're doing a great job of keeping their audience entertained and coming back for more!

What They Create

Hiru TV serves up a vibrant mix of entertainment, from snippets of their popular TV shows and insightful celebrity interviews to talk shows and even web series. They've got a strong presence on YouTube with hundreds of regular videos and shorts, plus a couple of videos on TikTok. Looking at their recent uploads, "වසන්තලා වගේ බොස්ලා වාසනාවක්" (Bosses like Vasanthala are lucky) is performing well with a high engagement rate, suggesting viewers are enjoying content related to workplace dynamics. Another recent video "කෙවියා නිම්නාවිට ඇත්ත කියයි" (Keviya tells the truth to Nimnavita) is also generating a strong response, indicating an appetite for revealing or dramatic content.

Why They're Great & Where They Can Grow

Hiru TV excels at providing a wide range of entertainment options, consistently engaging their audience, and leveraging their TV content for online viewers. They could explore creating more short-form content optimized for TikTok, given the platform's popularity. Experimenting with interactive content, like polls or Q&As related to their TV shows, could also boost engagement even further.

Bottom Line

For brands looking to connect with a large and engaged Tamil-speaking audience in Sri Lanka, Hiru TV is a fantastic partner. For Hiru TV, focusing on short-form content and interactive elements could unlock even greater growth and engagement on platforms like TikTok.