Girl Crafts

Overview

Girl Crafts is your go-to creator for all things cute, crafty, and DIY! With a whopping 6.1 million+ followers across YouTube, Instagram, and TikTok, they’ve built a massive community obsessed with turning everyday items into something special. While their main stage is YouTube, they sprinkle their magic across platforms with a mix of videos and engaging shorts. Ranking in the top 99% of creators globally, Girl Crafts brings a unique blend of how-to tutorials, beauty tips, and vlogs to the crafting world.

Performance At A Glance

Girl Crafts is a well-established creator, and while they're not experiencing explosive growth right now, they're steadily growing their audience. They're growing at about 0.05% monthly. Ranking in the top 99% of creators globally and within the top 98% in the USA shows a solid reach. Their fans are super engaged with their content, boasting an average engagement rate of 2.13% – that's a lot of love! CreatorDB gives them a score of 81/100, which signifies a strong overall performance, balancing audience size, engagement, and content quality.

What They Create

Girl Crafts serves up a delightful mix of content! Think mini paper suitcases, aesthetic room decor, and retro mini bikes – all brought to life with easy-to-follow DIY tutorials. They primarily create how-to videos and shorts, covering everything from crafts and beauty to makeup and vlogs. A recent hit was "10 DIY Amazing Wall Hanging Ideas to Transform Your Room! ✨," garnering over 60,000 views with its inspiring and accessible room transformation tips. What makes their content stand out is the focus on accessible, adorable, and aesthetically pleasing DIY projects, making crafting fun and achievable for everyone.

Why They're Great & Where They Can Grow

Girl Crafts excels at creating visually appealing and easy-to-replicate DIY projects. They're also great at tapping into current trends and aesthetics (like Sanrio and retro styles), and their consistent posting keeps their audience engaged. An exciting opportunity could be exploring collaborations with other craft creators or brands to reach new audiences. They could also experiment with longer-form, more in-depth tutorials on YouTube to cater to viewers who want a more comprehensive crafting experience.

Bottom Line

For brands looking to tap into the DIY and crafting niche, Girl Crafts offers a massive and engaged audience. For Girl Crafts, focusing on collaborations and diversifying content formats could be the key to unlocking even greater growth and engagement.