Chillhop Music

Overview

Chillhop Music is the go-to destination for dreamy, lo-fi beats that are perfect for studying, relaxing, or just chilling out. This Netherlands-based creator has carved out a massive following on YouTube, where they curate and create a constant stream of mellow vibes. With over 3.5 million followers, Chillhop Music isn't just a channel; it's a lifestyle, offering a sonic escape for listeners worldwide. While ranked within the top 89% globally, there's still so much potential for growth and reaching even more chill-seekers!

Performance At A Glance

Chillhop Music boasts a huge audience, but their growth has been pretty flat lately. While they're holding steady, there's definitely room to spark some new interest! Globally and within the Netherlands, they're also in the top 89% of creators. Their fans are pretty engaged, though, with an average engagement rate of 3.56%. This means people are actually watching, liking, and interacting with their content – which is awesome! Their CreatorDB score is 59/100, showing there's a solid foundation, but also opportunities to improve their overall strategy.

What They Create

Chillhop Music is all about the music! They primarily share music content, acting as both a record label and a media/entertainment hub. You'll find a mix of longer YouTube videos and shorter, snackable content like YouTube Shorts, Instagram Reels, and TikToks. Recently, their "Feels like a good place to pause" short performed well, racking up over 10,000 views and a solid 4.09% engagement rate – the calming visuals paired with their signature sound really resonated. They also dabble in DIY/lifestyle content, but their instrumental music is truly where they shine. What makes Chillhop Music stand out is their consistent aesthetic and the community they've built around their unique sound.

Why They're Great & Where They Can Grow

Chillhop Music excels at curating high-quality lo-fi music, creating a consistent brand identity, and fostering a loyal community. They could explore more collaborations with artists and other creators to reach new audiences. Also, diving deeper into interactive content, like live Q&As with artists or behind-the-scenes looks at the music creation process, could boost engagement and inject some fresh energy into their growth.

Bottom Line

For brands looking to tap into a relaxed and engaged audience, Chillhop Music is a fantastic partner. For Chillhop Music itself, experimenting with new content formats and collaborations could be the key to reigniting growth and solidifying their position as the ultimate lo-fi destination.