Haley Kim

Overview

Haley Kim is your go-to guru for all things beauty, especially if you're obsessed with K-beauty and finding the perfect blush! With a vibrant YouTube channel as her main stage, and a growing presence on Instagram, Haley has amassed a dedicated following of over 1.6 million fans. Her content is all about sharing her knowledge and passion for makeup through tutorials, reviews, and vlogs. While she's currently ranked in the top 2% of creators globally, within the US, and for English-speaking creators, there's still room to grow!

Performance At A Glance

Haley's got a substantial audience, but her growth has been a little sluggish lately. While she saw a slight increase in the last 7 days, over the past month she's experienced a slight dip in followers. Good news is that she's showing growth over the last 90 days! Her fans are super engaged with her content, though, with an average engagement rate of 4.05%. CreatorDB gives her a score of 58/100, which means she's got a solid foundation but there's definitely potential to boost that score even higher!

What They Create

Haley is a master of the "Howto & Style" genre, with a strong focus on beauty, makeup, and shopping. She creates a mix of long-form YouTube videos and engaging YouTube Shorts, along with the occasional Instagram post and Reel. A recent YouTube Short, "I got baddie makeup done in Korea 🫢," exploded with over 322,000 views, showcasing her ability to tap into trending topics and deliver content that resonates. Her videos like "Reviewing 25 Neutral Pink Blushes to Find the ONLY True Neutrals" show her dedication to providing in-depth, helpful information for her audience. What makes Haley stand out is her authentic voice, relatable personality, and expertise in the beauty space.

Why They're Great & Where They Can Grow

Haley shines when she's sharing her beauty knowledge, creating tutorials, and reviewing products. Her focus on K-beauty gives her a unique edge. One exciting opportunity would be to collaborate with other beauty influencers or brands, both in the US and Korea, to expand her reach. Exploring live streams or Q&A sessions could also be a great way to deepen her connection with her audience.

Bottom Line

For brands looking to connect with a highly engaged beauty audience, Haley Kim is a fantastic partner. Creator-wise, focusing on consistent uploads, collaborating with other creators, and leveraging trending sounds or challenges could help reignite growth and boost that CreatorDB score.