LEGO

Overview

LEGO! Who doesn't love LEGO? This global brand, a household name synonymous with creativity and imaginative play, boasts a massive YouTube following of over 36 million subscribers, making it their primary platform for connecting with fans. While they're a well-established brand, their content continues to resonate, proven by their global ranking of #54,355 among all content creators. LEGO isn't just selling toys; they're selling stories, adventures, and a chance to build something amazing.

Performance At A Glance

LEGO's audience is HUGE, and they're still growing! They've seen a 1.21% growth in the last 30 days, and almost 5% over the last 90 days, which is impressive for such a well-established channel. Their global and country rankings put them in the top percentage of all creators! Their fans are also super engaged, with an average engagement rate of 3.19%. CreatorDB gives them a score of 91/100, which means they're doing a fantastic job creating content that their audience loves.

What They Create

LEGO crafts a diverse range of content, from animated series and shorts to behind-the-scenes glimpses and collaborations. They use a mix of long-form YouTube videos, shorter YouTube Shorts, Instagram posts and Reels, and TikTok videos to connect with their audience across different platforms. Recent content includes compilations of their popular LEGO® DREAMZzz™ and LEGO® Friends series, offering a great way for fans to catch up on the latest adventures. They also experiment with fun challenges, like the "Mack Hollins LEGO Ladder Drill Challenge," which brings a playful LEGO twist to real-world activities. Their content stands out because it's not just about showing off the bricks; it's about telling stories and bringing those stories to life.

Why They're Great & Where They Can Grow

LEGO excels at leveraging its iconic brand to create engaging and entertaining content. They're masters of animation, world-building, and consistently delivering high-quality videos that appeal to a broad audience. They're also great at adapting to different platforms and formats, as seen with their success on YouTube Shorts and TikTok.

An exciting opportunity for LEGO could be to explore more interactive content, such as live streams where fans can build along or Q&A sessions with LEGO designers. They could also lean into user-generated content, showcasing fan creations and building communities.

Bottom Line

LEGO is a powerhouse brand with a proven track record of creating engaging content. For brands looking to partner with a creative and well-established platform, LEGO is an ideal choice. For LEGO themselves, continuing to experiment with new formats and engage directly with their audience will only strengthen their already impressive presence.