Domingo Espetacular

Overview

Domingo Espetacular is a Brazilian media powerhouse, delivering engaging TV programme content and entertainment primarily on YouTube. With a whopping 13.4 million followers, they've built a loyal audience eager for their unique brand of storytelling. While they're sitting comfortably in the top 100% of creators globally (ranking at #81,599), their real strength lies in their deep connection with the Brazilian audience, where they rank in the top 99% (#7,227 in the country). This channel brings a slice of Brazilian culture and news to a massive online audience.

Performance At A Glance

Domingo Espetacular is experiencing solid growth, adding viewers at a rate of 1.64% over the last month. While their short-term growth (0.21% in the last week) is a bit more modest, they've seen a healthy 4% increase in followers over the past 90 days. Their fans are super engaged with their content, boasting an average engagement rate of 2.95% across all platforms. CreatorDB gives them a fantastic score of 96/100, which means they're doing almost everything right when it comes to building and connecting with their audience.

What They Create

Domingo Espetacular delivers a mix of long-form videos and shorter, snackable content. They've uploaded 414 longer YouTube videos, 377 YouTube Shorts, and are also testing the waters with 26 TikTok videos. Their content spans entertainment, TV programme clips, and general media coverage. One recent video features an interview with Carolina Ferraz, discussing the impact of a diagnosis, which generated a strong 4.25% engagement rate. Another successful #shorts video highlights the story of a man who overcame obstacles to become a diplomat. The range of topics and formats is a key element in their success.

Why They're Great & Where They Can Grow

Domingo Espetacular excels at delivering high-quality, engaging content that resonates with a broad Brazilian audience. Their consistent output and exploration of different formats (videos and shorts) are definite strengths. To further amplify their reach, they could consider translating some of their most popular content into English to tap into a wider global audience. More collaboration with other Brazilian creators could also bring in new viewers and boost their visibility.

Bottom Line

For brands looking to connect with a massive Brazilian audience, Domingo Espetacular is an ideal partner. For Domingo Espetacular themselves, focusing on consistent content across formats and further exploring collaborations could unlock even greater growth.