Overview

Manorama News is a major news source delivering Malayalam-language content to a massive audience. They're a verified news powerhouse, primarily focusing on YouTube, where they keep over 12 million followers informed about current events, politics, culture, and more. Their channel offers a vital window into Kerala and India for Malayalam speakers both at home and abroad. While their global ranking sits at #24,022 and their country ranking at #2,787, their dedicated language ranking is an impressive #24, showcasing their dominant position within the Malayalam-speaking digital space.

Performance At A Glance

Manorama News boasts a substantial following of over 12 million, and they're steadily growing their audience. They're currently growing at a monthly rate of 0.23%, which translates into a significant number of new viewers. While their average engagement rate is quite low at 0.00%, and average views are showing as 0, this is likely due to some recent changes in how the platform is calculating engagement, or a lack of recent uploads. Their CreatorDB score of 63/100 suggests there's room to optimize their content strategy for even greater impact.

What They Create

Manorama News delivers a wide range of news and political content, from breaking news and in-depth analysis to coverage of cultural events and the economy. They primarily use video and Shorts formats. For example, their coverage of the Kerala Youth Festival, featuring Mohanlal, drew significant attention. Another popular Short featured a politician, Shafi Parambil, interacting with local workers, generating over 4,500 views and a strong 2.62% engagement rate. Their content stands out because it provides timely, relevant, and localized news coverage in Malayalam, catering to a specific cultural and linguistic community.

Why They're Great & Where They Can Grow

Manorama News excels at delivering timely news, leveraging the power of YouTube for a broad reach, and providing content in Malayalam that resonates deeply with their target audience. A great opportunity would be to experiment with more interactive content formats like live Q&As or behind-the-scenes glimpses into the newsroom. Also, focusing on Shorts with high engagement potential like the one featuring Shafi Parambil could boost overall channel interaction.

Bottom Line

For brands looking to connect with the Malayalam-speaking audience, Manorama News offers a powerful platform. For Manorama News, focusing on boosting engagement through interactive content and optimizing Shorts could unlock even greater growth.