USA TODAY

Overview

USA TODAY is a household name and a powerhouse in the news and media landscape, bringing timely information and diverse stories to millions. With a strong presence on YouTube as their main platform, they deliver news, interviews, and captivating content to a massive audience. Reaching a global audience, USA TODAY boasts a following of over 15.3 million, making them a significant voice in current events and beyond. While their global ranking sits at #38,524, their influence and impact are undeniable.

Performance At A Glance

USA TODAY is steadily growing, with a 1.95% increase in followers over the last 30 days, showing consistent expansion. Their audience is highly engaged, with an average engagement rate of 1.71% – a solid number for a large news organization. While their global and regional rankings may seem modest, their CreatorDB score of 80/100 reflects their strong overall performance and established presence in the digital content world. This score indicates that they are doing a great job consistently delivering content and engaging their audience.

What They Create

USA TODAY offers a wide range of content, from breaking news and political analysis to entertainment and human-interest stories. They use both long-form YouTube videos and short, engaging YouTube Shorts to reach different audiences. Recently, their Shorts covering topics like RFK Jr.'s views on 5G and flu shots have garnered attention, while a heartwarming video of a young dancer going viral for her hula skills attracted nearly 8,000 views. What makes their content stand out is its broad appeal and ability to cover both serious news and lighter, feel-good stories.

Why They're Great & Where They Can Grow

USA TODAY excels at delivering timely news updates, securing high-profile interviews, and creating shareable short-form content. They are also adept at tapping into trending topics and cultural moments. An exciting opportunity for them could be to experiment more with interactive content formats, such as polls and Q&A sessions, to further boost engagement. Also diving deeper into niche areas within their broader categories could attract even more targeted audiences.

Bottom Line

For brands, partnering with USA TODAY offers incredible reach and credibility. For USA TODAY, focusing on interactive content and exploring niche topics could be a great way to further amplify their already strong presence and grow their engaged community.