Overview

Hyundai Motor Group is so much more than just cars; they're a global force shaping the future of mobility! They're killing it on YouTube, their main platform, where they've built a community of almost 4 million followers. Their videos offer a peek into the world of automotive innovation, from consumer cars to the latest tech design. While they're in the top 99% of creators globally, ranking at #333,640, there's always room to accelerate further! They are based out of Korea and speak primarily in English.

Performance At A Glance

Hyundai Motor Group's audience is huge and it's steadily growing! They're growing at a rate of 1.15% per month, showing they are consistently attracting new viewers. Globally, they're in the top percentage of creators, and their country ranking is also impressive, putting them in the top 97% in Korea. Their fans are super engaged, with an average engagement rate of 1.04% across their content. Plus, their CreatorDB score of 76/100 is solid, showing they're doing a lot right in terms of content quality and audience connection.

What They Create

Hyundai Motor Group creates content that's as diverse as their cars! You'll find everything from in-depth looks at their latest models in full-length YouTube videos and shorter, snappier YouTube Shorts, to curated Instagram posts and TikTok videos. For example, their recent YouTube Short, "Hyundai Palisade: 2026 North American Utility Vehicle of the Year," snagged nearly 70,000 views, showing how well they can grab attention with concise content. They balance news, vlogs, and deep dives into technology and design, keeping things fresh and interesting.

Why They're Great & Where They Can Grow

Hyundai is great at showcasing their brand's innovation, leveraging multiple formats (long-form and shorts), and tapping into trending topics like the Australian Open. To really rev things up, they could lean even harder into the behind-the-scenes content, giving viewers a more intimate look at the design and engineering process. Imagine a "day in the life" of a Hyundai designer! Also, collaborating with automotive influencers could introduce their brand to an even wider audience.

Bottom Line

For brands, Hyundai Motor Group offers a massive, engaged audience interested in the future of mobility. For Hyundai themselves, keep experimenting with unique content formats and influencer collaborations to boost engagement and reach even greater heights!