Kompas.com

Overview

Kompas.com is a major news and media outlet from Indonesia, bringing the latest headlines, stories, and insights to a massive online audience. With a strong presence on TikTok, where they boast over 15 million followers, Kompas.com is a leading voice shaping conversations around current events, entertainment, and more. Ranking among the top creators in Indonesia and globally, they're a go-to source for Indonesians seeking reliable information and engaging content.

Performance At A Glance

Kompas.com has a huge and loyal audience! They're growing at a steady pace, adding almost 2% to their follower count in the last month alone. Their global ranking is #33,980, placing them in the top tier of content creators, and they're also a major player in Indonesia, ranking at #2,341. Their fans are pretty engaged, with an average engagement rate of 1.07%. Kompas.com also boasts a CreatorDB score of 77/100, showing they're doing a solid job of creating compelling content and connecting with their audience.

What They Create

Kompas.com serves up a diverse mix of content, covering everything from breaking news and political commentary to entertainment clips, gaming content, and even educational pieces. They primarily use video formats, including regular YouTube videos and TikTok shorts. One recent video that caught attention was "Detik-detik Jatuhnya Pesawat ATR 42-500 di Gunung Bulusaraung" (Moments of the ATR 42-500 Plane Crash on Mount Bulusaraung), which racked up nearly 29,000 views. Their content stands out because it's timely, informative, and often visually engaging, bringing important stories to a wide audience.

Why They're Great & Where They Can Grow

Kompas.com excels at delivering news and information in a digestible format, especially on TikTok. Their strengths include:

• Relevance: They cover current events that matter to their audience.
• Reach: They have a massive following and a strong presence in Indonesia.
• Variety: They offer a mix of news, entertainment, and other topics.

Exciting opportunities for Kompas.com could include:

• Interactive Content: Experimenting with polls, Q&As, and other interactive formats to boost engagement.
• Collaborations: Partnering with other Indonesian creators to reach new audiences.

Bottom Line

For brands looking to connect with a large and engaged Indonesian audience, Kompas.com is a fantastic partner. For Kompas.com, focusing on interactive content and collaborations could be game-changers for driving even higher engagement and growth.