First We Feast

Overview

First We Feast is a total powerhouse in the online food and entertainment scene, especially known for their wildly popular YouTube show, Hot Ones, where celebrities brave increasingly spicy wings while answering insightful questions. With a massive following of over 22 million, mainly on YouTube, they've carved out a unique niche that blends food, celebrity interviews, and a healthy dose of masochism. Ranking among the top creators globally at #30,558, First We Feast isn't just about the heat; they're about creating engaging, buzzworthy content that keeps people coming back for more.

Performance At A Glance

First We Feast's audience is huge and still growing! They're growing at a solid pace, currently at a 0.54% monthly growth rate. Their global ranking is impressive, placing them in the top percentage of creators worldwide. Their fans are super engaged with their content, boasting an average engagement rate of 2.77%, which is fantastic! This shows people aren't just watching, they're liking, commenting, and sharing. Their CreatorDB score is a whopping 99/100, which basically means they're killing it in terms of content quality, consistency, and overall impact.

What They Create

First We Feast is all about entertainment, food, and a little bit of how-to. They primarily create videos and Shorts across YouTube, Instagram, and TikTok. You'll find everything from full episodes of Hot Ones to bite-sized clips and behind-the-scenes content. One recent Short, ""There's water coming out of holes in my face" 😅💦," perfectly captures the show's essence, showcasing the hilarious struggles of guests facing the heat. Another recent short highlights the new Hot Ones sauce lineup. The brand's ability to mix celebrity culture with food challenges is what makes their content so engaging.

Why They're Great & Where They Can Grow

First We Feast excels at creating highly shareable content, consistently delivering high-quality production, and leveraging celebrity appearances to attract a broad audience. They're masters of the "challenge" format, which is always a hit online. An exciting opportunity for them could be to expand their presence on TikTok, creating more short-form content specifically tailored to that platform's trends and audience. They could also explore interactive content, like polls or quizzes, to further boost engagement.

Bottom Line

For brands, partnering with First We Feast offers access to a huge, engaged audience with a proven track record of driving awareness and sales. For First We Feast, continuing to experiment with different content formats and platform-specific strategies will help them stay ahead of the curve and continue to grow their already impressive reach.