FailArmy

Overview

FailArmy is the internet's go-to destination for hilarious fails! With a massive following of over 21.5 million subscribers on YouTube, they've built an empire showcasing epic fails from around the world. They're masters of the compilation, turning everyday blunders into laugh-out-loud moments. While ranked in the top 100% of all YouTube channels globally, landing at #7,671, their real strength lies in their consistent ability to deliver relatable and shareable content. FailArmy proves that everyone loves a good fail!

Performance At A Glance

Even though they've got a huge audience, FailArmy is currently experiencing a slight dip in growth, around -0.11% in the last month. This means they're not adding as many new followers as they used to, but their existing fans are super engaged with their content. They rank really well, especially considering the sheer volume of content creators out there. Their average engagement rate is a solid 0.71%, and their videos pull in an average of 340,290 views. Their CreatorDB score is a fantastic 91/100, meaning they're doing a lot right in terms of content quality and consistency!

What They Create

FailArmy specializes in compiling the most outrageous and funny fail videos they can find. They primarily use YouTube for longer-form videos, but they also experiment with YouTube Shorts and even dip their toes into Instagram. Their content revolves around the universal topics of compilations and cringe comedy. Recently, their video "It Just Keeps Getting Worse 😬 | Funniest New Fails Caught" blew up with over 900,000 views! Another popular video, "Best Fails of the Week | Fails That Got Out of Control FAST 😂🔥" also boasts impressive views. They expertly mix everyday fails with truly spectacular mishaps.

Why They're Great & Where They Can Grow

FailArmy's strengths lie in their consistent upload schedule, their knack for curating highly entertaining content, and their mastery of the compilation format. They've built a recognizable brand around a simple, universal concept. An exciting opportunity for FailArmy could be exploring more interactive content, like live Q&A sessions with people featured in their videos or behind-the-scenes looks at how they find and curate the best fails. They could also leverage trending audio and formats on Instagram and TikTok to reach new audiences.

Bottom Line

For brands, FailArmy offers a fantastic opportunity to reach a large and engaged audience with a sense of humor. For FailArmy, focusing on diversifying their content formats and actively seeking out viral trends on other platforms could help them reignite their growth and solidify their position as the ultimate fail destination.