내셔널지오그래픽 - National Geographic Korea

Overview

National Geographic Korea brings the wonders of our planet to a Korean-speaking audience, showcasing breathtaking visuals and fascinating stories from around the globe. Primarily found on YouTube, they boast nearly 2 million followers, captivating viewers with a blend of educational content and pure entertainment. While their global and regional rankings place them in the top 95%, their real strength lies in their ability to connect with viewers through compelling narratives about nature, science, and culture.

Performance At A Glance

While their follower count sits pretty at 1,918,008, their growth has been relatively flat recently, with a slight increase of 0.52% over the last 90 days. Their global and country rankings are in the top 95%, and their language ranking is in the top 97%. However, their fans are super engaged with the content they do put out, averaging a solid 1.33% engagement rate. Their CreatorDB score of 92/100 shows they're doing many things right – creating high-quality content that resonates!

What They Create

National Geographic Korea serves up a diverse mix of content, from full-length YouTube videos and Shorts to Instagram posts and Reels. They've recently shared a trailer for "지구의 끝에서 끝까지 with 윌 스미스" (From the Earth to the End of the Earth with Will Smith), which snagged over half a million views! On the other end of the spectrum, a fascinating piece about a honey badger's raid on a beehive also earned strong engagement. Their content stands out because it seamlessly blends entertainment with education, using stunning visuals and compelling storytelling to bring the natural world to life.

Why They're Great & Where They Can Grow

National Geographic Korea excels at several things: captivating visuals, educational storytelling, and leveraging the power of the National Geographic brand. They're also great at repurposing longer-form content into engaging Shorts and Reels. An exciting opportunity would be to experiment with more interactive content, like Q&As with experts or behind-the-scenes glimpses into their expeditions. Collaborations with other popular Korean YouTubers could also introduce their content to a wider audience.

Bottom Line

For brands looking to connect with an engaged audience interested in nature, science, and global cultures, National Geographic Korea is a fantastic partner. For the creator themselves, focusing on consistent content uploads and exploring new formats could help reignite growth and further solidify their position as a leading voice in the Korean educational entertainment space.