Báo Nhân Dân

Overview

Báo Nhân Dân, the "People's Newspaper," is a major Vietnamese news outlet bringing current events and political updates to a massive YouTube audience. With a whopping 3.71 million subscribers, they rank among the top news sources in Vietnam, holding strong at #181 in the country and #136 for Vietnamese-language channels globally. Their YouTube channel is a go-to for staying informed on both local and international happenings.

Performance At A Glance

Báo Nhân Dân boasts a substantial following, though their growth has been relatively stable recently. While their 90-day growth shows a slight uptick of 1.37%, their 7 and 30-day growth remains static. Their global ranking sits at #13,612, placing them in the top 100% of all YouTube channels. Their audience engagement is solid, with an average engagement rate of 0.50%. CreatorDB gives them a score of 31/100, suggesting there's room to boost their overall online presence.

What They Create

Báo Nhân Dân primarily creates news and political content, delivering timely information through traditional video formats. With 764 videos and just one short, their content is largely focused on in-depth reporting. One recent video, "Phiên trù bị Đại hội đại biểu toàn quốc lần thứ XIV của Đảng | Báo Nhân Dân" (Preparatory Session of the 14th National Congress of the Party), garnered over 3,500 views, providing viewers with important updates on the upcoming congress. They also cover international events, like their report on a tragic high-speed train collision in Spain, showcasing their breadth of coverage. While they've dipped their toes into social media entertainment and comedy topics, the core of their channel is undeniably hard news.

Why They're Great & Where They Can Grow

Báo Nhân Dân excels at delivering reliable and timely news, providing a platform for political discourse, and maintaining a consistent flow of information to a large audience. To expand their reach and engagement, they could experiment more with YouTube Shorts to deliver quick news updates and behind-the-scenes content. They could also explore interactive formats like Q&As or live streams to foster a deeper connection with their viewers.

Bottom Line

For brands looking to connect with a Vietnamese audience interested in news and current events, Báo Nhân Dân offers considerable reach. For the channel itself, diversifying content formats and increasing audience interaction could lead to even greater growth and engagement.