johannes liong

Overview

Johannes Liong is a Singapore-based YouTube creator with a fascinating channel focusing on lifestyle, and surprisingly, a diverse range of animals, from horses to exotic reptiles! With over 1.3 million followers, Johannes has built a substantial audience, ranking him in the top 91% of all creators globally (around #1,334,874) and a very impressive #90 within Singapore. He's carved out a unique niche blending lifestyle content with his passion for animal care, making him a compelling personality in the online world.

Performance At A Glance

While Johannes has a huge following, his growth is currently flat, sitting at 0% over the last few weeks. He ranks impressively in Singapore, but his global and language rankings show there's still room to expand his reach. His fans are pretty engaged, with an average engagement rate of 0.96% – not bad at all! On average, his videos pull in around 14,235 views. CreatorDB gives him a score of 60/100, suggesting there's potential to further optimize his content strategy and boost performance.

What They Create

Johannes creates a mix of YouTube videos and Shorts, alongside a smaller presence on Instagram with posts and Reels. His YouTube channel is the core of his content, with over 750 videos covering a wide range of topics within his chosen categories. However, his most recent videos have taken a turn towards political commentary, with titles like "🔴TONTON SEBELUM DIHAPUS!! PRABOWO BONGKAR PERSEMBUNYIAN TERNAK ANIES, JOKOWI SIKAT KADRUN" (translated: "🔴WATCH BEFORE IT'S DELETED!! PRABOWO EXPOSES ANIES' FARM HIDEOUT, JOKOWI TAKES DOWN KADRUN"). While these videos have seen decent engagement, it's a departure from his established content pillars of lifestyle and animals.

Why They're Great & Where They Can Grow

Johannes excels at building a large following and has identified a unique content niche combining lifestyle with animal care. His high number of videos showcases his dedication to creating content. An opportunity for growth lies in experimenting with different content formats and promotional strategies to reignite audience growth. Also, it might be wise to consider the long-term impact of political content on his established brand.

Bottom Line

For brands targeting audiences interested in lifestyle, pet care, and exotic animals, Johannes Liong presents a unique partnership opportunity. For Johannes, focusing on consistently creating high-quality content within his core niches and experimenting with new formats could be the key to unlocking further growth and solidifying his position as a leading creator.