楽待 RAKUMACHI

Overview

Rakumachi, or 楽待 RAKUMACHI, is your go-to source for financial insights, blending how-to guides with news and political commentary, all from a Japanese perspective! Think personal finance meets current events with a unique cultural twist. While primarily a YouTube creator with a strong following of over 1.4 million, they're also exploring Instagram. Although not verified, their content strikes a chord, placing them in the top 94% of creators globally and the top 93% in Japan.

Performance At A Glance

Rakumachi is on a serious growth trajectory! Their audience is expanding at a rate of 3.10% per month, showing they're consistently drawing in new viewers. They've seen a healthy 12.06% jump in followers over the last 90 days alone! Their fans are super engaged with their content, averaging an engagement rate of 1.44%, which is solid. CreatorDB gives them a score of 99/100, indicating a strong overall performance and consistent quality. Ranking in the top 98% for English-language creators is also great exposure.

What They Create

Rakumachi serves up a diverse menu of content, focusing on how-to & style, news & politics, entertainment, and website-related topics. They primarily use YouTube videos and Shorts, with a smaller presence on Instagram Reels. They tackle everything from personal finance and investment strategies to commentary on the economy and current events. One recent YouTube Short, "[US and Israel] The blind spot of dual citizenship," racked up over 173,000 views, proving their commentary resonates! They also create longer videos, such as "[衆議院選挙]石丸伸二×田端信太郎×ちょる子が語る「衆院選×投資戦略」/日経平均株価5万4000円へ," diving into Japanese election strategies with guest speakers, which gained over 21,000 views. Rakumachi's content stands out because it blends practical financial advice with relevant news, making complex topics accessible and engaging.

Why They're Great & Where They Can Grow

Rakumachi excels at making finance and politics understandable and relatable. They’re also great at capitalizing on trending topics and formats like YouTube Shorts. Their engagement rate on longer-form videos is also impressive. A fantastic opportunity would be to expand their Instagram Reels presence, leveraging trending sounds and challenges to reach a wider audience. Cross-promoting their YouTube content on Instagram could also boost visibility.

Bottom Line

For brands looking to reach a financially savvy and engaged audience interested in Japanese perspectives, Rakumachi is a fantastic partner. For Rakumachi, focusing on consistent Instagram Reel creation and cross-promotion could significantly amplify their reach.