News18 India

Overview

News18 India is a major news source delivering Hindi-language news and political commentary to a massive audience primarily on YouTube. With a whopping 39.9 million followers, they're a key player in the Indian news landscape. While their global ranking is #29,109, placing them in the top tier of YouTube channels, their influence is undeniable, bringing breaking news and in-depth analysis to a huge segment of the population. They're a go-to source for many seeking information about Indian current events.

Performance At A Glance

News18 India has a massive following and they're still growing! They've seen a 1.11% increase in followers over the last 30 days, proving they're still attracting new viewers. Their ranking is solid for language and country, meaning they are doing well for their niche. However, with a CreatorDB score of 36/100 and an average engagement rate of 0.00%, there's room to boost how actively their audience interacts with their content. While they have a large subscriber base, it seems turning those subscribers into active engagers is the next frontier.

What They Create

News18 India serves up a constant stream of news and political analysis, primarily through videos and YouTube Shorts. They cover everything from local elections to national policy, keeping their audience informed about what's happening across the country. A recent Short, "गरीबों का पैसा TMC सरकार लूट लेती है.." (The TMC government steals money from the poor), highlighted alleged corruption and garnered some engagement, showcasing the potential of short-form content to capture attention. They cover a wide range of topics, but their focus remains steadfastly on delivering the latest news.

Why They're Great & Where They Can Grow

News18 India's strengths lie in its established brand recognition, vast reach, and consistent output of news content. They're a trusted source for many viewers seeking Hindi-language news. An exciting opportunity for them would be to experiment with more interactive content formats, like polls or Q&A sessions, to directly engage with their audience. Focusing on optimizing their content to encourage more likes, comments, and shares could also significantly boost their engagement rates.

Bottom Line

For brands looking to reach a massive Hindi-speaking audience in India, News18 India is a powerful partner. For News18 India themselves, focusing on strategies to increase audience engagement – perhaps through more interactive content or community-building initiatives – could unlock even greater potential.